The Googlization of Everything

Vaidhyanathan, Siva

doi:10.1525/9780520948693

Cited by 330 publications

(46 citation statements)

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“…What began as a project to index and inter-reference websites, structuring the internet as ‘searchable’, expanded to the offline world of places and ideas through projects like Google Maps and Google Books. Google has become, in practice, a general interface to or index of almost anything – a phenomenon that a popular book called ‘the Googlization of everything’ (Vaidhyanathan, 2011). 3 With the aspiration to index everything worth searching for, Google has helped create conditions in which the logic of its data structures often determines how everything indexed seems to stand together as if inherently interrelated, by the very conditions of being indexible.…”

Section: Within Reachmentioning

confidence: 99%

Whole world within reach: Google Earth VR

Belisle¹

2020

Journal of Visual Culture

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Google Earth VR (GEVR), released in 2017, claims to put the whole world within reach using virtual reality (VR). Relying on sensors that track a user’s position and gestures in actual space, GEVR suggests that users can experience its virtual Earth in the same way that they experience the real one: as a world they actively embody rather than a representation they examine from the outside. While GEVR conjures a dematerialized world, it also interrogates how what counts as a material world may always be suspended between embodied, technical, and aesthetic mediations. If ‘the whole world’ – which exceeds individual perception – can only be conceived through aesthetic logics, what do the particular aesthetics of GEVR tell us about the way our world is imaged and imagined today? What are the implications of the way it stages ‘worlding’ as a provisional, dimensional coordination? What does the disorienting experience it offers suggest about contemporary entanglements of perception and representation, body and world, the individual here-and-now and a global everywhere-at-once?

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Section: Within Reachmentioning

confidence: 99%

Whole world within reach: Google Earth VR

Belisle¹

2020

Journal of Visual Culture

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“…Following the path opened by Barbrook, an influential group of critics has responded to the utopian narratives of digital gift exchange by stressing the commodification of online cultural production (Terranova, 2000), user activity (Andrejevic, 2002), web design (Coyne, 2005), open-source software (Fuchs, 2009), search (Vaidhyanathan, 2012), and user data (Gerlitz and Helmond, 2013) as an integral and exploitative feature of the Internet economy. Writing from an autonomist perspective, Terranova (2000) analyzes "the digital economy as a specific mechanism of internal 'capture' of larger pools of social and cultural knowledge" (p. 38):…”

Section: The Critique Of Digital Economymentioning

confidence: 99%

“…The prevailing narrative today routinely frames the provision of "free" information online as a lure impelling users to participate in the uncompensated production of data commodities. One no longer seems to need a theoretically nuanced Marxian critique in the style of Terranova (2000), Andrejevic (2002), Dean (2005), or Fuchs (2009) to grasp the role "gifts" play in digital capitalism; journalists and public intellectuals such as Angwin (2014), Bogost (2017), Levy (2009), Madrigal (2017), Morozov (2015), Vaidhyanathan (2012), (Wu, 2016), and numerous others have explained it so much that even television news anchors now understand it.…”

mentioning

confidence: 99%

The digital potlatch: The uses of uselessness in the digital economy

Kaplan

2019

New Media & Society

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Drawing on the century-long preoccupation with premodern or “primitive” economic forms that has shaped the social sciences, this essay argues that the political economy of social networking platforms is structured like a potlatch. Understanding this structure and its dynamics is indispensable for grasping the social, economic and cultural preconditions and implications of communicative capitalism.

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“…Search engines increasingly define users’ experiences of the internet, a common one-stop shop for finding information, entertainment, or other content. As John Battelle has argued, “search has become a universally understood method of navigating our information universe” (2005, 4) and it appears that Google in particular has come to dominate many Americans’ use of the web (Vaidhyanathan 2011). Increasingly, that which can be found via web search has come to stand in for that which is available, as search engines operate as a default portal through which we seek answers, access known content, and encounter the unexpected.…”

Section: The Search For Captioning’s Futurementioning

confidence: 99%

Captions On, Off, on TV, Online

Ellcessor

2011

Television & New Media

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This article considers the current state of closed captioning for online videos, in the U.S. context. As media access is foundational to cultural citizenship, captions and similar accessibility features are essential to forming an inclusive participatory culture, online and off. Drawing on the history of television closed captioning and theatrical film captioning, it argues that captions and deafness have long been associated with the private, complicating their advancement under civil rights laws concerned with the public sphere and facilitating advancement through telecommunications laws and notions of consumer choice. This article cautions that such neoliberal solutions cannot be relied on to meet the needs—and civil rights—of deaf and hard-of-hearing Americans, and might in fact damage the coalitional identity politics on which civil rights for people with disabilities depend, unless such politics can be reinvigorated through emphasis on unification around shared goals.

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The Googlization of Everything

Cited by 330 publications

References 0 publications

Whole world within reach: Google Earth VR

Whole world within reach: Google Earth VR

The digital potlatch: The uses of uselessness in the digital economy

Captions On, Off, on TV, Online

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