“…Traditionally, ethical leadership literature has had a strong focus on traits, behaviour and leader-follower relations, and effectiveness, which has recently been reinforced by increased reports on corporate scandals, and unethical behaviour at the top (Brown and Trevino 2006;Brown and Mitchell 2010;Harshman and Harshman 2008;Knights and O'Leary 2006). The oft-used definition of ethical leadership by Brown et al (2005, p. 120) reflects this: 'the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships, and the promotion of such conduct to followers through two-way communication, reinforcement, and decision-making'.…”