The Gorgeous Brand: Understanding Consumer’ Conspicuous Consumption for Luxury Tourism Products

Lai, Tzu-Ching; Hsieh, Chia-Li; Ku, Edward C.S.

doi:10.29036/jots.v13i24.308

Cited by 7 publications

(4 citation statements)

References 17 publications

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“…are missing, conspicuous consumption will not be positively affected (O'cass & Frost, 2002). In the literature, there are various studies showing the relationship between prestige and conspicuous consumption (Acikalin et al, 2009;Kim & Jang, 2014;Tor Kadıoğlu & Yağcı, 2021;Lai et al 2022). Therefore, this hypothesis was developed.…”

Section: Brand Prestigementioning

confidence: 99%

Investigation on the Effect of Conspicuous Consumption and Brand Equity on the Purchasing Intention of Premium Branded Products

Baysal Kurt,

Kara

2024

OPUS Toplum Araştırmaları Dergisi

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Economic stability have a significant impact on consumer behavior. There are many studies in the literature showing that consumer behavior changes during economic instability. In addition, studies on the change in behavior towards premium branded products during these periods reveal that consumers’ demand for such products shifts to other products of the same brand. The study aims to examine the effect of perceived design value on brand value, brand prestige on conspicuous consumption, and conspicuous consumption and brand value on purchasing intention of premium branded products. In other words, Within the framework of consumer behavior towards premium branded products, this study examines the purchase intention of premium branded products during economic crises and also investigates the effect of conspicuous consumption and brand equity on this purchase intention. This study examines the purchase intention of premium branded products during economic crises and also investigates the effect of conspicuous consumption and brand equity on this purchase intention. Snowball sampling is used in sample selection, and data is collected using the survey method from 426 people. The results of the analysis show that there is a strong relationship between conspicuous consumption and the intention to pay high prices for premium branded products. A significant and positive direct relationship was found between brand equity and the intention to pay high pricess for premium branded products. In addition, a significant and positive relationship was found between brand prestige and conspicuous consumption. Finally, a significant and positive relationship was found between perceived design value and brand equity.

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Section: Brand Prestigementioning

confidence: 99%

Investigation on the Effect of Conspicuous Consumption and Brand Equity on the Purchasing Intention of Premium Branded Products

Baysal Kurt,

Kara

2024

OPUS Toplum Araştırmaları Dergisi

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“…Tourism consumer behavior has been investigated extensively in a number of previous studies (e.g., Li et al, 2013;Hultman et al, 2015;Han, 2021;Chiu & Cho, 2022;Lai et al, 2022). However, as technology advances, there is a need to adopt more sophisticated methods to understand tourists' emotions and decisions better.…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding tourism consumer behavior using biometric technologies: bibliographic review and research agenda

Ruiz-Lacaci

2024

TMS

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Recent technological advances, particularly in biometrics, have significantly impacted the tourism industry. Amidst the COVID-19 pandemic, these technologies have grown rapidly, posing challenges and opportunities in utilizing the resulting data. This study aims to develop a research agenda concerning biometrics in tourism consumer behavior, detailing what biometric data entails and outlining its diverse applications. Through a bibliographic review of 422 recent papers, employing machine learning and artificial intelligence techniques, we extracted keywords, topics, and frequencies using the methodological approach of corpus linguistics and latent Dirichlet allocation algorithm. The results identified 26 topics, including “KPIs”,” Techniques”, “Personalization”, “Health”, and “Travel and transport”. Furthermore, we observed that the COVID-19 pandemic has dramatically impacted the tourism sector, with “Health” present in four categories. The practical implications of our study suggest that companies can find the issues that most concern the tourism consumer in the lines of research presented in the research agenda, paying particular attention to the lines developed in the research agenda involving “personalization”, "travel and transport" and "health".

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“…Product Development Flexibility: PDF plays a vital part in meeting consumers' wants, since it helps enterprises to provide new salable goods that correspond with changes in customer demand, so improving the company's performance and increasing its competitiveness (Lai et al, 2022). In this regard, Cottrell and Nault (2004) discovered that launching new goods improves corporate performance by increasing product variety, whereas reliance on current offerings reduces company performance.…”

Section: Literature Reviewmentioning

confidence: 99%

Is flexibility a dual mechanism? Evidence from the Hungarian food industry

Yousuf

Oláh

Sarihasan

et al. 2023

Journal of International Studies

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There is a body of evidence that flexibility as a mechanism can help to increase a company’s performance when an unexpected situation occurs. The food industry is considered one of the best industries and the performance of food industry undertakings accounts for 2.2% of Hungarian GDP. Food companies make up the third-largest manufacturing sector in Hungary. This study aims, therefore, to investigate the impact of operational flexibility on the performance of the Hungarian food industry by considering environmental uncertainty as a moderator. The research is cross-sectional. A customized questionnaire was used to obtain primary data. The questionnaires were distributed to a purposive group of managers, and there were 301 valid replies for statistical analysis. The findings revealed that operational flexibility has a beneficial impact on company success, while uncertainties in supply and demand do not have an effect on this link.

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The Gorgeous Brand: Understanding Consumer’ Conspicuous Consumption for Luxury Tourism Products

Cited by 7 publications

References 17 publications

Investigation on the Effect of Conspicuous Consumption and Brand Equity on the Purchasing Intention of Premium Branded Products

Investigation on the Effect of Conspicuous Consumption and Brand Equity on the Purchasing Intention of Premium Branded Products

Understanding tourism consumer behavior using biometric technologies: bibliographic review and research agenda

Is flexibility a dual mechanism? Evidence from the Hungarian food industry

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