“…There is value in knowing the demographic distribution of Chinese MMO player population, as evidence regularly suggests a strong influence of demographic attributes such as age and gender on players' in-game behavior, experience and motivations (Eden, Maloney, & Bowman, 2010;Quandt, Grueninger, & Wimmer, 2009;Williams, Consalvo, Caplan, & Yee, 2009). Players' virtual behaviors are also directly related to where they play (physical locations) and how they play (with friends) (Chee, 2006;Jiang, 2008).…”