“…In the study by Morgan and Hunt (1994), it was found that trust and commitment are major factors in deriving successful relationships between sellers and buyers (consumers) and that commitment, which is a concept similar to loyalty, is, in fact, a leading variable of loyalty. Moreover, Haryanto and Budiman (2016) claims that trust is a main factor in drawing the loyalty of customers at a shopping mall. To examine the relationship between trust and loyalty, many studies assert that trust in a salesperson is a determinant factor of loyalty and that it has a positive effect on consumers' behavioral loyalty (Chaudhuri and Holbrook, 2001;Kwon, Kim, and Lee, 2003;Sirdeshmukh, Singh, and Sabol, 2002;Taylor and Hunter, 2003).…”