Production planning is series of activities to determine a production strategy to meet consumer demand. An optimal production resulting in maximum profit. The purpose of this study is to determine the optimal production combination at UD. Serayu in Pejaten Village, Kerambitan District, Tabanan Regency. This study uses linear programming analysis and analysis of calculating business net income. Based on the results of linear programming analysis using POMQM for Windows, the company's optimal production combination are 30,000 units, Terracotta Bricks 4,536 units, Pressed Roof Tile 24,600 units and Bubungan (roof) 20,400 units. The net profit generated for one month is Rp. 71,208,038.02 while the net profit generated by producing the optimal number of product combinations is Rp. 75,849,726.02. Linear programming analysis helps companies determine the optimal production combination for limited resources and analysis of net profit helps to compare operating profits before and after the optimal production combination.
Keywords: production optimization, linear programming, maximum profit