2014
DOI: 10.5539/ijbm.v9n11p247
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The Growth of Online Bus Ticketing Industry: RedBus Route to Success in the Indian Market

Abstract: Despite being used by millions of people, the bus travel industry in India is highly fragmented as well as unorganized and it took a while to witness some innovations in the bus ticketing industry in India. This paper attempts to explore as well as evaluate the extent of the transformation and its impact by focusing on 'redbus' which is the largest bus ticketing company operating in India. The first section of this paper discusses the nature of bus travel industry alongside the challenges faced by the Indian b… Show more

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Cited by 5 publications
(5 citation statements)
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References 22 publications
(19 reference statements)
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“…For example, in order to improve its technology platform, redBus.in exploited Amazon's capabilities to build well engineered and scalable cloud based infrastructure. Likewise, with the support of the government transports, redBus.in grew at a rate of 30 % and estimated to reach 350-400 billion by 2015 (Thomas et al 2014).…”
Section: Discussionmentioning
confidence: 99%
See 2 more Smart Citations
“…For example, in order to improve its technology platform, redBus.in exploited Amazon's capabilities to build well engineered and scalable cloud based infrastructure. Likewise, with the support of the government transports, redBus.in grew at a rate of 30 % and estimated to reach 350-400 billion by 2015 (Thomas et al 2014).…”
Section: Discussionmentioning
confidence: 99%
“…Based on such strategies, redBus.in caught up big Indian players like Yatra and Ticketvala (now makemytrip.com) and made huge entry barrier (Thomas et al 2014). Over the past few years, redBus.in aggregates 228,000 seats per day, enjoys 70 % market share, sells more than a million tickets a month and has over 600 full-time employees.…”
Section: Redbusin-indian Companymentioning
confidence: 99%
See 1 more Smart Citation
“…The second component of this report lists the obstacles faced by 'redBus,' which currently covers 80 percent of the market geographically. This research then investigates an existing growth model for 'redbus' that would give long-term growth sustainability (Thomas et al, 2014;Srivastava, 2020).…”
Section: "The Redbus Route To Success In the Indian Marketmentioning
confidence: 99%
“…The online ticket sales system has been put into effect starting in 1999. Therefore, the company must provide convenience in terms of ease of operating online tickets, thereby reducing obstacles in purchasing through E-Commerce (Thomas, Pathak, & Vyas, 2014). Sahney, Ghosh, & Shrivastava (2013) researched factors that satisfy when using airline-owned websites and influencing them to buy electronic tickets is service excellence motivations, product motivations, economic motivations, pragmatic motivations, situational motivation, social motivations, demographic motivations.…”
Section: Introductionmentioning
confidence: 99%