The strong metal-support interaction (SMSI) leads to substantial changes of the properties of an oxide-supported catalyst after annealing under reducing conditions. The common explanation is the formation of heavily reduced, ultrathin oxide films covering metal particles. This is typically encountered for reducible oxides such as TiO 2 or Fe 3 O 4 . Zirconia (ZrO 2 ), a typical catalyst support, is difficult to reduce and therefore no obvious candidate for the SMSI effect. In this work, we use inverse model systems with Rh(111), Pt(111), and Ru(0001) as supports. Contrary to expectations, we show that SMSI is encountered for zirconia. Upon annealing in ultra-high vacuum, oxygen-deficient ultrathin zirconia films (≈ZrO 1.5 ) form on all three substrates. However, Zr remains in its preferred charge state of 4+, as electrons are transferred to the underlying metal. At high temperatures, the stability of the ultrathin zirconia films depends on whether alloying of Zr and the substrate metal occurs. The SMSI effect is reversible; the ultrathin suboxide films can be removed by annealing in oxygen.