The Guidelines for Management of Community Enterprises: A Case Study of Don Chang Sub-district, Khon Kaen Province, Thailand

Somswasdi, Chintana; Thongsukhowong, Anurak; Nakapaksin, Suganda

doi:10.5539/ass.v11n5p91

Cited by 9 publications

(10 citation statements)

References 12 publications

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“…In a CE, people set up their own business using the community’s resources and management skills. Among the main objectives of a CE are production, marketing and selling of locally produced goods at a more affordable price than big companies producing the same product (Somswasdi et al , 2015). Several types of CEs are present in Thailand, such as mushroom (Changwatchai and Santipolvut, 2015), textile (Distanont et al , 2017; Naipinit et al , 2016; Seenuankaew et al , 2018), curry paste (Seenuankaew et al , 2018), handicrafts, fishery, forestry and wood products (Naipinit et al , 2016) and rice (Cavite et al , 2021c; Prasertwattanakul and Ongkunaruk, 2015; Raungpaka and Savetpanuvong, 2017; Ruangsarakul et al , 2019; Seenuankaew et al , 2018).…”

Section: Review Of Literaturementioning

confidence: 99%

“…In spite of the support that RPCEs gained from various government and private initiatives, problems were still identified, affecting their production and marketing performance. For example, Somswasdi et al (2015) identified problems such as unattractive product designs and products that cannot compete in mass markets. In addition, Seenuankaew et al (2018) pinpointed drawbacks such as information needs and information seeking, which are important to strengthen CEs capacity towards the operational level.…”

Section: Review Of Literaturementioning

confidence: 99%

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Strategic guidelines for community enterprise development: a case in rural Thailand

Cavite

Kerdsriserm

Suwanmaneepong

2021

JEC

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Purpose In spite of the government’s support for small-scale rice farmers in rural areas of Thailand, several problems still affect their production and marketing performance. This study aims to assess a rice production community enterprise (RPCE) through an in-depth investigation of its problems and capabilities; and formulate internal strategic guidelines for enterprise development. Design/methodology/approach This study used a qualitative approach through in-depth interviews with the community enterprise leader and committee members, and focus group discussion with eight farmer-members, purposively selected in Chachoengsao, Thailand. Data were transcribed, sorted and organised to determine themes and patterns. Strengths, weaknesses, opportunities and threats (SWOT) and threats, opportunities, weaknesses and strengths (TOWS) matrix situational analyses were done to develop strategic options. Strategic guidelines were formulated through a final deliberation with all members to ensure strategies aligned with the enterprise’s goals and objectives. Findings The results have identified three main problem categories encountered by the community enterprise in the areas of membership and labour; production and milling operations; and product design and marketing. The enterprise’s main strengths and opportunities include its product certifications and support from external organisations. Strategic points were developed, and policy support programmes are recommended for capacity building and product development as most problems identified relate to these aspects. Originality/value The utility of this study is its focus on an RPCE. The findings will help policymakers and concerned government agencies implement better programmes and policies to develop RPCEs. Furthermore, this study will be a source for future qualitative literature that will provide helpful information to other studies aiming to develop other types of community enterprises (CEs).

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Section: Review Of Literaturementioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

Strategic guidelines for community enterprise development: a case in rural Thailand

Cavite

Kerdsriserm

Suwanmaneepong

2021

JEC

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“…For knowledge distribution, therefore, the community enterprise should know how to acquire and transfer knowledge appropriately such as using processes of teaching, introduction, or demonstration [6]. This view is compatible with the guidelines for management of community enterprises proposed by Somswasdi and colleague [7], which found that community enterprises have several problems, such as internal management within their organization and a lack of knowledge of all aspects of management. For the development of community enterprises, a training program is important to improve their knowledge and skill.…”

Section: Introductionmentioning

confidence: 83%

Lifelong Learning in the Era of Industry 4.0

Ratana-Ubol¹

2021

Proceedings of the First Transnational Webinar on Adult and Continuing Education (TRACED 2020)

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This article intends to describe the major problems regarding the operation of community enterprise in Thailand; to study successful cases for analyzing the best practices based on adult learning approach to promote the community enterprise; and to propose the guideline of Promoting Thai Community Enterprises through adult learning approach. The research methodology were mixed methods. The participants were entrepreneurs from the communities. Seven successful cases were analyzed for the best practices based on adult learning approach. Ten experts of adult education were validated on the guideline of promoting Thai community enterprises through adult learning approach. The results from the questionnaire showed that lack of knowledge and experience in abroad sales has the highest score. From successful cases, the operation of Thai community enterprises has faced both successes and failures. The strength of Thai economy is based on local wisdom in communities so that people can utilize the local knowledge for developing their wellbeing plans and successful businesses. However, there is a key to sustainable success, not only financial success, by realizing and engaging in meaningful ways, were proposed as the guideline of Promoting Thai Community Enterprises. This can be thought of as a way of life happiness and self-reliance.

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“…Government agencies should be involved in the organization of training programs for community groups, so that they can acquire knowledge and increase their incomes. In particular, supporting low-interest funding sources, creating investment alliances and providing access to funding sources are essential to the management of community enterprises [25], [26]. Quality control is an important aspect that community enterprises should implement as a standard.…”

Section: The Concept Of Community Enterprisesmentioning

confidence: 99%

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

Mettathamrong¹,

Upping²,

Deeudom³

2023

Preprint

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Sustainability is essential for every business and organization, but how can it be achieved? This work is a study of sustainability based on the sufficiency economy philosophy, a valuable concept introduced by the Thai people. We apply it to the notion of sustainability in 400 agricultural community enterprise owners in Thailand, who participated in the study. An oblique rotation component analysis was performed, finding that the variables on the same side are related, and a confirmative component analysis with structural equation models was conducted. The results showed that the approach to applying the sufficiency economy philosophy among community enterprises consists of 11 components, as follows: 1) financial control, 2) planning, 3) member management, 4) morals, 5) prevention plan, 6) moderation, 7) knowledge and expertise, 8) market development, 9) care, 10) quality control and 11) value of investment. The confirmative component analysis with structural equation modeling was consistent with the empirical data. Agricultural community enterprises and entrepreneurs focus on the moral component, conduct business with honesty and avoid causing problems for others, value justice without taking advantage with diligence and adhere to moral principles in life, because all of the above will lead to sustainability in the future.

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The Guidelines for Management of Community Enterprises: A Case Study of Don Chang Sub-district, Khon Kaen Province, Thailand

Cited by 9 publications

References 12 publications

Strategic guidelines for community enterprise development: a case in rural Thailand

Strategic guidelines for community enterprise development: a case in rural Thailand

Lifelong Learning in the Era of Industry 4.0

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

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