2015
DOI: 10.1509/jm.14.0018
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The Handmade Effect: What's Love Got to Do with It?

Abstract: Despite the popularity and high quality of machine-made products, handmade products have not disappeared, even in product categories in which machinal production is common. The authors present the first systematic set of studies exploring whether and how stated production mode (handmade vs. machine-made) affects product attractiveness. Four studies provide evidence for the existence of a positive handmade effect on product attractiveness. This effect is, to an important extent, driven by perceptions that handm… Show more

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Cited by 246 publications
(262 citation statements)
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“…We also found some evidence that, compared to craftspeople and artists, factory workers were rated as lower in agency (Studies 1 and 3) and experience (Study 3 only); however, we did not identify many differences between artists and craftspeople. These findings support past literature, which also identified positive contagion effects for products described as “handmade” (Fuchs et al., ) or “made by people” (Job et al., ). The findings related to the agency measure also align with past research showing that factory workers tend to be objectified relative to artisans (Andrighetto et al., ).…”
Section: Discussionsupporting
confidence: 90%
See 1 more Smart Citation
“…We also found some evidence that, compared to craftspeople and artists, factory workers were rated as lower in agency (Studies 1 and 3) and experience (Study 3 only); however, we did not identify many differences between artists and craftspeople. These findings support past literature, which also identified positive contagion effects for products described as “handmade” (Fuchs et al., ) or “made by people” (Job et al., ). The findings related to the agency measure also align with past research showing that factory workers tend to be objectified relative to artisans (Andrighetto et al., ).…”
Section: Discussionsupporting
confidence: 90%
“…Participants then completed short measures of distress at destruction (two items, e.g., “How upset would you feel if this object was destroyed?”; Job et al., ) ( r = .92); positive emotional residue (three items, e.g., “To what extent do you think that the object contains love”; Fuchs et al., ) ( α = .92); creator agency ( r = .60) and creator experience ( r = .72) (two items each, e.g., “Compared to the average person, how capable is the creator of setting goals”; Waytz & Young, ) on 7‐point scales from 1 ( strongly disagree ) to 7 ( strongly agree ) (see the Supplementary Materials for full measures).…”
Section: Methodsmentioning
confidence: 99%
“…For example, Domino's Pizza has recently created a new line of "artisan" pizzas which are personally signed by the pizza-maker to underline that it is made by hand. Indeed, handmade products are often preferred by consumers over more processed products (Fuchs, Schreier, & Van Osselaer, 2015). Surprisingly, this trend even affects food categories that traditionally result from machinal production.…”
Section: Introductionmentioning
confidence: 99%
“…Statistics is the idea and method for collecting and explaining the data of specific research or survey and extracting conclusions from uncertainties and variations (Fuchs et al, 2015). Statistics, as the science to comprehend the real world through the information acquired from classification and measurement, presents the feature to specifically deal with variability and uncertainty (Kuo & Li, 2014).…”
Section: Statistics Educationmentioning
confidence: 99%