The “happiness” concept in the Russian and German advertising texts

Abstract

The problem of the onset, formation, and development of the phenomenon of emotional burnout is relevant in the study of any profession and is an important component for the professional activity of government employees in the Russian Federation. To explore the features of emotional burnout syndrome development in government employees and develop psychological recommendations for its prevention. Psychological testing of government employees and comparative analysis of the obtained results by groups; statistical processing of the obtained results. The study uses the method for diagnosing the emotional burnout level by V.V. Boyko. The experimental groups in the study are formed by 35 government employees who used to hold managerial positions (over 10 years of experience in civil service). The results of the study broaden the understanding of the place of emotional burnout syndrome in the professional activity of government employees. The features and mechanisms lying at the basis of the emergence and development of emotional burnout syndrome in civil servants are described. Ensuring government employees’ effectiveness in their duties calls for conducting a set of measures to reduce emotional burnout: optimization of the organization of activities, a favorable social and psychological climate in the team, and organized work of the psychological service. In the process of selection and training of government employees, it appears reasonable to pay attention to the individual characteristics preventing professional deformation and promote the development of the personal ability to withstand stressors (self-efficacy, confidence in the level of one’s professionalism, developed success goals; tolerance for difficulties and unpredictable situations; self-respect, an adequate level of self-esteem; resilience, the ability to manage professional affairs; the development of individual strategies for coping with stress, etc.).