2016
DOI: 10.17705/1thci.00080
|View full text |Cite
|
Sign up to set email alerts
|

The Happiness Premium: The Impact of Emotion on Individuals’ Willingness to Pay in Online Auctions

Abstract: Abstract:Much research across various disciplines has studied individuals' bidding behavior in online auctions. Emotion is an important factor affecting individual behavior, but we know little about its effects in online auctions. We conducted a lab experiment to investigate the impact of positive emotion on individuals' willingness to pay in online auctions. We found that individuals with positive emotions bid more than those with neutral emotions; that is, they paid a "happiness premium" of about 10 percent.… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
12
0

Year Published

2017
2017
2024
2024

Publication Types

Select...
4
3

Relationship

2
5

Authors

Journals

citations
Cited by 8 publications
(12 citation statements)
references
References 52 publications
0
12
0
Order By: Relevance
“…Emotion refers to feelings about one's needs, goals, or concerns that stimuli evoke (Yuan & Dennis, 2016). While Gross and Muñoz (1995) noted that a true definition in the literature for emotion does not exist, Schachter and Singer (1962) defined emotion as "a state of physiological arousal and cognition appropriate to this state of arousal" (p. 380).…”
Section: Emotion and Health Emotionmentioning
confidence: 99%
See 1 more Smart Citation
“…Emotion refers to feelings about one's needs, goals, or concerns that stimuli evoke (Yuan & Dennis, 2016). While Gross and Muñoz (1995) noted that a true definition in the literature for emotion does not exist, Schachter and Singer (1962) defined emotion as "a state of physiological arousal and cognition appropriate to this state of arousal" (p. 380).…”
Section: Emotion and Health Emotionmentioning
confidence: 99%
“…Health emotion is tied to individuals' emotional feelings related to their ongoing health condition (Rahman, 2015). Because emotion plays an important role in influencing an individual's decision-making process, attitude, and actual behavior (Yuan & Dennis, 2016), we believe that we cannot completely understand individuals' intention to continue to use HIT without understanding the effect that health emotion has on the HIT decision-making process.…”
Section: Emotion and Health Emotionmentioning
confidence: 99%
“…In contrast, in supraliminal priming, the participant is consciously aware of the stimulus, but the participant is not aware of the intent behind it. Common ways of delivering supraliminal priming include word games, images, and videos [6,10,34,41]. The common feature in both subliminal and supraliminal priming is that the participant remains unaware that the stimulus is activating internal mental representations and his or her behavior is affected because priming acts through non-conscious cognition [8].…”
Section: Primingmentioning
confidence: 99%
“…The task was an online shopping task modified from [41]. The task asked participants to imagine themselves as a new student in a new master program in the business school, Master of Science in Graphic Design (MSGD).…”
Section: Taskmentioning
confidence: 99%
“…Bidding decisions are affected both by rational analysis and emotional responses to the product [75]. Individuals' emotional responses can change their behavior such the bidding decisions are not completely rational [93,65]. Emotional responses can be influenced through different channels, including visual.…”
Section: Introductionmentioning
confidence: 99%