For a normalized root system R in R N and a multiplicity function k ≥ 0 let N = N + α∈R k(α). Denote by dw(x) = α∈R | x, α | k(α) dx the associated measure in R N . Let F stands for the Dunkl transform. Given a bounded function m on R N , we prove that if there is s > N such that m satisfies the classical Hörmander condition with the smoothness s, then the multiplier operator T m f = F −1 (mF f ) is of weak type (1, 1), strong type (p, p) for 1 < p < ∞, and bounded on a relevant Hardy space H 1 . To this end we study the Dunkl translations and the Dunkl convolution operators and prove that if F is sufficiently regular, for example its certain Schwartz class seminorm is finite, then the Dunkl convolution operator with the function F is bounded on L p (dw) for 1 ≤ p ≤ ∞. We also consider boundedness of maximal operators associated with the Dunkl convolutions with Schwartz class functions.2000 Mathematics Subject Classification. Primary: 42B15, 42B20, 42B35. Secondary: 42B30, 42B25, 47D03.