Bangladesh is one of the countries with a high rate of infant malnutrition and the major cause is inappropriate breastfeeding and complementary feeding practices. To improve the situation, both GO/NGO organizations are working intensively on the issue. In pursuance of this, AED and BRAC became partners in the Alive and Thrive project (A&T) for improving infant and young child feeding (IYCF) practices through motivation and counseling by BRAC's volunteer community health workers as frontline workers during 2009-2013. The study aimed to assess the "incentive package" implemented in the study area through the frontline health workers of BRAC. A qualitative research design used in-depth interviews, informal discussions, narratives and focus group discussions to gather relevant data. Findings reveal that in spite of heavy work load and unstable market situation from price hike, SSs were not too much demoralized and continued to work because of the incentive package. All the performance indicators of the SS showed improvement. The implication of this for program is discussed.
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BackgroundIn Asia, Bangladesh is one of the countries with a high rate of malnutrition. The baseline survey by the National Nutrition Program (NNP) showed high rates of stunting, underweight, and wasting [1]. The major causes for malnutrition have been identified to be inappropriate infant and young child feeding practices (breastfeeding and complementary feeding) up to 2 years from birth, which need promotion of appropriate feeding practices that is fundamentally important in reducing child malnutrition and mortality [2] and for achieving Millennium Development Goals 1 and 4. Counseling has been shown to increase knowledge of caregivers and to improve breastfeeding, complementary feeding, and growth in young children [3]- [6]. Promotion of adequate breastfeeding and complementary feeding practices have been ranked first and third respectively, among the most effective interventions for reducing under five mortality in the developing countries [7]. Infant and young child feeding practices have been shown to have significant effects on both children and mothers. Exclusive breastfeeding (EBF) for the first six months of life protects infants against common childhood diseases and reduces the risk of childhood mortality. Timely introduction of adequate and safe complementary foods at six months of age helps to fill the dietary gaps that cannot be met by breast milk alone at that time. Continued breastfeeding for two years or beyond confers major nutritional benefits and is an essential component of appropriate complementary feeding [8].AED and BRAC are partners in Alive and Thrive project (A&T) that aims to improve infant and young child feeding (IYCF) practices and reduce stunting in its working areas within the 2009-2013 project period. This project utilizes BRAC's Essential Health Care (EHC) infrastructure which is delivering essential health care package, covering 92 million people across 70,000 villages in all 64 districts of B...