The possibility of creating adjustable electric fields in plasma opens up a wide range of applications for plasma technologies. However, the question with regards to the conditions, under which the plasma potential along the magnetic field line, resting on the electrode, repeats the potential of this electrode, turns out to be quite complex. In the present paper, an axially symmetric system with a magnetic field directed along an axis is considered. At the ends of the system, there are electrodes with a given negative potential. A simplified model of the system is proposed, taking into account the near-electrode voltage drop and continuity of the current in the circuit of the end electrodes. Within the framework of this model, an analytical formula is derived for the plasma potential on the axis of such a system, depending on its parameters. This formula can serve as a guide for experimenters when choosing experiment parameters, the purpose of which are to create a negative radial electric field in plasma. The data, obtained using the proposed model, are compared with existing experiments, and their agreement is demonstrated.