Von Willebrand factor (VWF) is a complex multimeric plasma glycoprotein critical for normal hemostatic function. VWF has two main roles in hemostasis: first, to recruit and tether platelets at sites of vascular injury, facilitating platelet aggregation. Second, VWF acts as a protective carrier molecule for procoagulant factor VIII (FVIII). 1 Under physiological conditions VWF biosynthesis is restricted to endothelial cells (EC) and megakaryocytes. Within ECs, VWF can be constitutively secreted from both the luminal and abluminal membrane or stored in specialized organelles known as Weibel-Palade bodies (WPB). In contrast, platelets store VWF in α-granules, which is released upon activation. 2 Within plasma, mature VWF circulates as a series of large heterogeneous multimers composed of repeating monomeric units, up