“…Whilst the inception of the ETF has led to many improvements to the financial market, there is also growing evidence that this market tends to attract mostly short-term (noise) traders, which indicates that that the trade decisions of ETF investors may not always be rational (Ben-David et al, 2018;Broman, 2016;Da & Shive, 2018;Madura & Richie, 2004). Behavioural studies such as Ma et al (2018) report evidence of the presence of investor overreaction in ETF markets while Bahadar et al (2019) report evidence of the presence of investor herd behaviour in ETF markets. These irrational ETF investment decisions may cause investors to allow their emotions to overrule logic, and subsequently, these investors may trade too aggressively, have bad market timing, or miscalculate the probability of their success (Chen et al, 2007).…”