The category of "animal species" is at the heart of traditional interpretations of Palaeolithic art. In this context, animal depictions have traditionally been conceptualized in terms of the "animal species" they are supposed to represent. Moreover, the relationships between humans and animals have been discussed in similar terms. In this paper, I examine some innovative ways in which this relationship can be considered. In particular, I explore the possibility of interpreting animal images as representations of individuals, rather than just of species. Focusing on a number of pieces of rock art and portable images, and examining other kinds of activities (animal butchery, body adornment, treatment of human corpses, etc.) from the Middle Magdalenian (19,000-16,000 cal BP), I seek to demonstrate how the concept of the "individual" offers a number of interpretive possibilities beyond the traditional category of "species". I argue that the focus on the head and face can reflect this interest in individualized animals. I also highlight the existence of practical techniques employed to create a relationship between human and animal individuals.