The How-to Video: An Exploratory Study on a Popular User-Generated Genre

Purcariu, Maria

doi:10.24193/jmr.33.4

Cited by 4 publications

(2 citation statements)

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“…Although no comprehensive theory has yet been developed to understand people's intentions and behaviour concerning viewing of online videos, it seems likely that the magnitude of online video consumption for learning, development, and information has caught up with videos made for entertainment. This is evidenced by the fact that so-called "how-to" videos have become one of the most widely viewed online video types (Purcariu, 2019). Many participants reported that they routinely turn to YouTube -the largest and most popular video-sharing site -for information.…”

Section: Discussionmentioning

confidence: 99%

Information behaviour of farmers, foresters, and advisors in the context of digitalisation in the EU

2023

Stud. Agr. Econ.

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This paper provides insights into the information behaviour of European farmers, foresters, and advisors in the context of the ongoing digital transformation. Data collection and analysis for this study were carried out as part of a substantial innovation project to create a new online knowledge platform, called EU FarmBook, for primary sector practitioners. Besides informing the design and development of this user-centred platform, this study also provides useful inputs to better understand the perceived information needs, preferences, and information behaviour of primary sector practitioners, which is an underexplored area of Agricultural Knowledge and Innovation Systems (AKIS) in Europe. This paper presents and draws on 40 semi-structured interviews conducted with farmers, foresters, and advisors from 20 different countries. The results reveal some of the major ways in which the rapid advancements in digital information and communication technologies have affected farmers, foresters, and advisors. The problem-solving strategies of primary sector practitioners now rely largely on online resources. Searches for photos and videos have become a particularly integral activity that reflects their practice-oriented and solve-it-yourself attitudes. This has implications for agricultural extension services, which must be prepared for the challenges and changes that the digital revolution will bring to extension work.

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Section: Discussionmentioning

confidence: 99%

Information behaviour of farmers, foresters, and advisors in the context of digitalisation in the EU

2023

Stud. Agr. Econ.

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“…and informal education (How-to tutorials, recipe videos, home décor tips etc.) (Purcariu, 2019;Veletsianos et al, 2018). Moreover, a viewer might be attracted to a video solely because they share a certain set of cultural norms or related to the emotiveness of the YouTuber based on their own experience (James, 2017;Park et al, 2017).…”

Section: Problem Statementmentioning

confidence: 99%