The Hugh Jackman Effect—The Impact of Celebrity Health Disclosure on Skin Cancer Awareness

Rahmani, George; McArdle, Adrian; Kelly, John

doi:10.1097/dss.0000000000001348

Cited by 14 publications

(11 citation statements)

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“…Decades of research on celebrity health–related media events 1 has documented a variety of effects that announcements such as Hanks’s can have on public health (see Myrick, 2017), such as increased issue awareness, health-related communication, engagement in prevention and treatment, and reduced disease stigmatization (e.g., Cohen et al, 2020; Hoffner & Cohen, 2018; Myrick et al, 2013; Rahmani et al, 2018). The mechanisms most often considered responsible for these effects typically fall under two categories: visibility-related factors tied to message reach and involvement-related factors tied to message influence.…”

mentioning

confidence: 99%

Stars—They’re Sick Like Us! The Effects of a Celebrity Exemplar on COVID-19-Related Risk Cognitions, Emotions, and Preventative Behavioral Intentions

Cohen

2020

Science Communication

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Research on exemplification suggests that celebrity health exemplars can exert a greater influence on public risk perceptions than exemplars featuring noncelebrities. In the aftermath of actor Tom Hanks’s announcement that he tested positive for COVID-19, an online experiment compared the effects of his exemplar to an identical noncelebrity exemplar. Hanks’s disclosure increased perceptions of susceptibility to the virus. The celebrity exemplar also increased anxiety, which increased intentions to engage in preventive behavior. These findings suggest that the mere presence of celebrity might function as a cognitive and affective heuristic that guides risk-related assessment and decision making.

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mentioning

confidence: 99%

Stars—They’re Sick Like Us! The Effects of a Celebrity Exemplar on COVID-19-Related Risk Cognitions, Emotions, and Preventative Behavioral Intentions

Cohen

2020

Science Communication

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“…However, there is a need to give more attention and disseminate more information regarding skin cancer preventive behavior on Twitter. We recommend that health organizations and medical professionals collaborate with influencers or celebrities with a high volume of followers for optimum information dissemination during skin cancer awareness campaigns; see, for example, Rahmani et al [ 40 ]. It is also advisable to portray the content in the form of stories complemented with emotions to grab the user’s attention and enhance the dissemination of useful information.…”

Section: Discussionmentioning

confidence: 99%

Understanding Melanoma Talk on Twitter: The Lessons Learned and Missed Opportunities

Gomaa

Walsh‐Buhi

Funk

2022

IJERPH

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Background: Melanoma is the third most common cause of cancer and the deadliest form of skin cancer among 17–39 year-olds in the United States. Melanoma is a critical public health issue with a substantial economic burden. Cases and associated burdens, however, could be prevented with a greater awareness of, and interventions related to, skin cancer and melanoma-related preventive behaviors. In fact, as social media use is close to ubiquitous, it represents a potential communication modality. However, more research is needed to understand the current state of melanoma-related information exchanged between Twitter users. This study aimed to understand the different types of users controlling the melanoma-related information diffusion and conversation themes on Twitter. Methods: Tweets (n = 692) were imported from Twitter between 1 and 31 May 2021 using the Twitter public API; and uploaded to NodeXL to conduct a social network analysis. Results: Health professionals and organizations with medical backgrounds were the main content producers, disseminators, and top influencers. However, information diffusion is slow and uneven among users. Additionally, conversations lacked a focus on preventive behaviors. Conclusion: Twitter is a potential platform for the targeted outreach of individuals in melanoma awareness campaigns. This study provides insights maximizing the effectiveness of Twitter as a communication modality. Our findings can help guide the development of customized content and interventions during melanoma awareness campaigns.

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“…By openly sharing his experience of diagnosis, excision, and recurrence of BCCs, Jackman has increased public awareness of skin cancer. This has been demonstrated by peaks in popularity of internet searches for the term basal cell carcinoma at the time of his social media posts [ 38 ]. Similarly, in January of 2021, Cardi B revealed that she was experiencing breakouts and dealing with dry skin, so to get help with the issue, she turned to her Twitter followers for advice who delivered within minutes [ 39 ].…”

Section: Discussionmentioning

confidence: 99%

Impact of Social Media on Skin Cancer Prevention

Garza

Maymone

Vashi

2021

IJERPH

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Despite the increasing prevalence of social media usage in health care contexts, its impact on skin cancer prevention and awareness has not been largely investigated. We conducted a review of literature on this topic with the objective of summarizing and analyzing the role of social media in skin cancer and sun damage awareness and to identify the uses, benefits, and limitations of different social media platforms on skin cancer prevention. In today’s technological society, it is critical to understand and study the best form of communication. Specific platforms like Instagram, Twitter, Facebook, YouTube, and TikTok vary in originators of material, target demographics, messaging strategies, and reliability of information with regards to skin cancer, sun, and indoor tanning damage. Our results demonstrate that social media interventions have shown promise in skin cancer prevention and continue to escalate by the day. Dermatologists should keep pace with the latest dermatological content on social media and examine its evolution to target the right audience with the proper messages. Further research is needed to evaluate the effectiveness and true impact of social media on meaningful and lasting behavior change for skin cancer prevention.

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The Hugh Jackman Effect—The Impact of Celebrity Health Disclosure on Skin Cancer Awareness

Cited by 14 publications

References 0 publications

Stars—They’re Sick Like Us! The Effects of a Celebrity Exemplar on COVID-19-Related Risk Cognitions, Emotions, and Preventative Behavioral Intentions

Stars—They’re Sick Like Us! The Effects of a Celebrity Exemplar on COVID-19-Related Risk Cognitions, Emotions, and Preventative Behavioral Intentions

Understanding Melanoma Talk on Twitter: The Lessons Learned and Missed Opportunities

Impact of Social Media on Skin Cancer Prevention

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