The Human Foundation of Knowledge Management

Seiler, Thomas Bernhard

doi:10.1057/9780230523111_3

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Social Norms1

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Cited by 3 publications

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“…Cognition is essentially interactive [35]. Thinking structures emerge in response to interaction between individuals and the environmental conditions [36]. The entrepreneurial journey comprises a series of sequential steps and institution of information through action and interaction with an ecosystem, which becomes embedded in the final product [37].…”

Section: Social Normsmentioning

confidence: 99%

Social Norms and Entrepreneurial Action: The Mediating Role of Opportunity Confidence

Emami

Khajeheian

2018

Sustainability

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The aim of this paper is to investigate the mediating effect of opportunity confidence (OC) on the relationship between social norms (SNs) and decision to engage in entrepreneurial action (EA). The sample size includes prospective entrepreneurs engaged in the field of Information and Communications Technology (ICT) in science and technology parks in Iran. This research uses the longitudinal survey method. Research findings from the structural equation modeling (SEM) do not confirm the mediating role of OC. However, SNs have a significant positive effect on OC, which increases the likelihood of entrepreneurial action. The paper ends with a discussion of results and practical implications.

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Section: Social Normsmentioning

confidence: 99%