Thedashangfeature in social media: a personality and justice theory perspective

Abstract

PurposeDashang refers to a reward given voluntarily to street performers in return for their performance. Some social media platforms have created a way to integrate this as a function, referred to as the dashang feature, to allow users to reward live performers online as well. Over the last few years, this function has become extremely popular among social media users, as it recreates the nostalgic experience of watching street performances. Platforms now consider it indispensable, as it has become a source of substantial revenue (commission on rewards earned by performers). However, not all users reward performers. For each user who pays, there are many more who lurk on the platform. This study examines the reasons for these differences using the Big Five personality perspective and justice theory.Design/methodology/approachWe develop an empirical model using the Big Five theory and justice theory and test it using empirical data collected through a survey of WeChat users.FindingsThe results indicate that distributive justice, interpersonal justice and informational justice are essential factors in relation to social media users' use of the dashang feature. It is also found that personality type affects these three factors.Originality/valueThis study makes three key contributions. First, it examines the factors that influence users' voluntary use of the dashang feature using the lenses of the Big Five theory and justice theory. Second, this study extends previous results on perceived justice to examine use of the dashang feature in social media. Third, this study applies these theories to the study of consumer behavior by exploring the role of user characteristics in social media use.

Counteracting dark sides of robo-advisors: justice, privacy and intrusion considerations

“…product/service consumption) in interpersonal or interorganizational relationships (Konovsky, 2000;McFarlin and Sweeney, 1992). Fair decisions are crucial for achieving favorable relational development and enhancement outcomes, such as intention to use, satisfaction and loyalty (Wan et al, 2022;Zhao et al, 2012) in different consumption stages. Given that the aim of the study is to understand resistance to robo-advisors through consumers' justice perception, as well as privacy and intrusiveness concerns, we argue that the Justice Theory can provide an appropriate theoretical ground for this investigation.…”

“…Procedural justice concerns fairness in the decision-making process (Colquitt et al, 2001;Wan et al, 2022). Unlike distributive justice, procedural justice is assessed in accordance with the control over the process and decisions toward achieving an outcome instead of the outcome itself.…”

“…Drawing upon the core assumption of justice theory, consumers face a trade-off between the costs and benefits of information disclosure and sharing, suggesting that privacy disclosure decision depends on the weight attributed to risks and benefits associated with information disclosure and sharing (Dinev and Hart, 2006;Pizzi and Scarpi, 2021). Past research has delineated that people who have received fair treatment from their counterparts, either an individual or an organization, tend to reciprocate (Wan et al, 2022). For instance, perceived interpersonal justice (e.g.…”

“…For instance, perceived interpersonal justice (e.g. sincere communication) facilitates the formation of helping behavior and organizational citizenship behavior by fostering relationship development (Colquitt, 2001;Wan et al, 2022). Using a qualitative method, Bhatia et al (2021) discovered that consumers generally are highly skeptical of information security with digital platforms (i.e.…”

Social Media Analytics Lens: A Study on Consumer Perceived Risk to Share Information on Social Media Networks

“…Hence, any organization's critical structural foundation must be fair and ethical in interacting with consumers (Michaelidou & Micevski, 2019). Similarly, (Wan et al, 2021) have associated justice with ethicality by focusing on fairness and the organization's morality. The researchers have also highlighted that these moral practices can be exhibited in the company's informational practices and by standing their reputation and fairness in their public dealing.…”