The <i>Journal of Public Policy &amp; Marketing</i> at 40: Celebrating History and Impact

Martin, Kelly D.; Borah, Abhishek; Scott, Maura L.

doi:10.1177/07439156211018689

Cited by 8 publications

(5 citation statements)

References 179 publications

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“…The presentation of a social enterprise that is focused on addressing the spatial inequality of healthy food access also adds to the literature on food and health (Martin, Borah, and Scott 2021) and contributes to the growing focus on food well-being (Block et al 2011; Bublitz et al 2019; Scott and Vallen 2019). It provides an example of the Food Well-Being Paradigm in action by demonstrating that research focused on achieving societal transformation can be theory-driven, rigorous, and impactful.…”

Section: Discussionmentioning

confidence: 99%

Societal Transformation Through Social Entrepreneurial Action Research

Castro,

Swayne,

Lowery

et al. 2024

Journal of Public Policy & Marketing

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As communities experience social problems that negatively impact the health and well-being of residents, there is a growing need for unique, innovative solutions to address them. Researchers are increasingly studying social problems, especially those that require localized solutions. This article introduces Social Entrepreneurial Action Research, a research process that uses social enterprises to advance an iterative cycle of research insights leading to business innovations. Social Entrepreneurial Action Research (SEAR) is driven by community stakeholders, grounded in research, and focused on ongoing societal transformation. This article describes the SEAR process and its theoretical foundation, and demonstrates its application using a case study that provides illustrative examples from a social enterprise as it went through the stages of the process. Social Entrepreneurial Action Research is a method that can be used to address social problems with localized solutions that are community-based, long-lasting, and that result in societal transformation.

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Section: Discussionmentioning

confidence: 99%

Societal Transformation Through Social Entrepreneurial Action Research

Castro,

Swayne,

Lowery

et al. 2024

Journal of Public Policy & Marketing

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show abstract

“…The desire to do useful, meaningful, and relevant research is not new (Martin, Borah, and Scott 2021; Stewart 2017; Wells 1993). We see anecdotal evidence in academic circles of an upswell of interest among early-career scholars who feel a strong personal mandate to do societally impactful research.…”

Section: Doing Societally Impactful Researchmentioning

confidence: 99%

Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda

Ozanne,

Davis,

Blocker

et al. 2024

Journal of Public Policy & Marketing

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Marketing scholars increasingly aim to research social and policy problems to create and implement solutions with relevant stakeholders that drive societal impact. In 2022, Transformative Consumer Research and the American Marketing Association sponsored the first TCR-AMA Impact Festival, celebrating societally impactful research in marketing. Results and reflections from the conference point to successes and significant challenges facing scholars who seek to do research with societal impact. A TCR Impact Task Force of leading marketing and consumer scholars was surveyed in a two-stage Delphi study to understand these opportunities and obstacles more deeply and prioritize next steps for the academic community. The results provide an agenda for transformative consumer and marketing research. This agenda provokes fresh thinking for paradigm-level changes by advocating new research validities, methods of stakeholder engagement, initiatives for developing researchers’ capacities, and more substantial institutional support to accelerate the success of impactful academic research.

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“…Thanks to the excellent contributions of JPP&M authors, the journal has published leading marketing scholarship across pressing policy issues and societal questions since its founding. A historical analysis of the journal's comprehensive topical coverage can be found in our 40th anniversary review (see Martin, Borah, and Scott 2021). Within this review, we also acknowledge that JPP&M has been recognized with the AMA-EBSCO-RRBM award for responsible research in marketing more than any other academic journal.…”

Section: Strategic Plan Implementation and Accomplishmentsmentioning

confidence: 99%

And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment

Scott,

Martin

2023

Journal of Public Policy & Marketing

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The Journal of Public Policy & Marketing at 40: Celebrating History and Impact

Abstract: Consumer InsightsResearch to better understand consumers' public policy-relevant problems. Drawing from consumer psychology, research examines consumer needs and their ability to make optimal choices under policyrelevant conditions.

Cited by 8 publications

References 179 publications

Societal Transformation Through Social Entrepreneurial Action Research

Societal Transformation Through Social Entrepreneurial Action Research

Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda

And Still We Rise: Inclusive Impact Through Rigorous Research to Improve the Well-Being of Individuals, Society, and the Environment

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