This article analyzes holophrastic constructions ( C) within a cognitive-oriented linguistic paradigm, which is based on flexible principles and strategies in the creation of new words. C are updated in the process of communicative and cognitive human activity. The article presents the basic philosophical and linguistic concepts considering the way of forming and expressing thoughts with the help of compound neologisms -holophrases. These constructions demonstrate human intentions and emotions, as well as accumulated experience and knowledge. The complex of problems concerning the relation between the form and content of these linguistic units was analyzed. The attention is focused on form which could become a source of new senses and meanings. The authors consider the interaction of unilingualism and linguistic human experience in the creation of epistemological nature of holophrastic constructions. On the examples from English pragmatic potential of holophrastic constructions are characterized. Compound words find their specific detection in different languages.