2017
DOI: 10.1111/jcc4.12195
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The Identification and Influence of Social Roles in a Social Media Product Community

Abstract: This research focuses on the identification of social roles and an investigation of their influence in online context. Relying on a systemic approach for role conceptualization, we investigate member's activity, shared content and position in the network within a consumer to consumer social media‐based community (SMC) around a product. This investigation led to the identification of ten core roles, based on three key elements: object of interest (product, practice, and community), main contribution type (shari… Show more

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Cited by 32 publications
(27 citation statements)
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References 48 publications
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“…More in detail, we envisage a significant stream of emerging research dealing with the diffusion of access-based consumption and business models, and examination of its dynamics in the context of the sharing economy as represented by the few recent publications already available [133][134][135]. Moreover, investigation of behavioural practices and circular business models related to replacement, repair and reuse in the context of the circular economy could also represent a future trend supported, also in this case, by few recent publications already showing such tendency [136][137][138][139][140][141].…”
Section: Discussionmentioning
confidence: 92%
“…More in detail, we envisage a significant stream of emerging research dealing with the diffusion of access-based consumption and business models, and examination of its dynamics in the context of the sharing economy as represented by the few recent publications already available [133][134][135]. Moreover, investigation of behavioural practices and circular business models related to replacement, repair and reuse in the context of the circular economy could also represent a future trend supported, also in this case, by few recent publications already showing such tendency [136][137][138][139][140][141].…”
Section: Discussionmentioning
confidence: 92%
“…Fables are implemented as a web-based tool called F4BL3s, conceived to accommodate the different roles of teachers and pupils. This means that differently from current studies like [16], the roles of users are recognized and translated into distinct, interconnected working environments, hence partially reproducing the interactional ecology involving the participants and their different roles. In this respect, F4BL3s is designed to fit within e-learning practice seen as a social, transformative practice that teachers and pupils co-design through forms of distant and in person interactions, where the targeted result is mainly a learning experience for the pupils.…”
Section: Introductionmentioning
confidence: 82%
“…For example, as shown in Figure 3, Benamar et al (2017) and Combs represent two case studies each detecting different roles in different settings. Benamar et al (2017) analysed a dicussion forum on Facebook and Combs a discussion forum on Usenet.…”
Section: Towards a Generalised Approach: Socialiser Self-seeker And Group Supportermentioning
confidence: 99%
“…For example, as shown in Figure 3, Benamar et al (2017) and Combs represent two case studies each detecting different roles in different settings. Benamar et al (2017) analysed a dicussion forum on Facebook and Combs a discussion forum on Usenet. Both case studies detected roles which are characterised by selfish and purpose-driven behaviour, such as the product fan learner (Benamar et al, 2017) and the flame warrior (Combs Turner et al, 2005).…”
Section: Towards a Generalised Approach: Socialiser Self-seeker And Group Supportermentioning
confidence: 99%
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