These include videos that feature the unpacking of commercial products. It is argued that the child viewer/reader is co-constructed in these practices as cyberfl‰neur and that this mode of cultural transmission is a growing feature of online practices for this age group in the twenty-first century. The paper addresses issues concerning young childrenÕs online practices and their relationship to material culture before analysing the growth of interest in peer-topeer textual production and consumption in the digital age.Keywords: unboxing; digital literacy; popular culture
The online lives of childrenThis paper draws on data from a study of a four-year-old child, Gareth, in his first year of formal schooling in England. The aim of the study was to identify the nature of GarethÕs literacy practices across home and school spaces in the digital age.Young childrenÕs lives are increasingly played out in online as well as offline spaces. Ofcom (2014) reports that 38% of three-and four-year-olds and 69% of five-to seven-year-olds access the Internet from home. In a recent study that was part of a European project undertaken across seven countries, Livingstone, Marsh, Plowman, Ottovordem-gentschenfelde, and Fletcher-Watson (2014) undertook interviews with children aged under eight years and their parents in 10 families across the UK. The data indicated that the children regularly accessed a range of online sites, but the most popular site across families was YouTube, which is of little surprise, given that YouTube is 1 of the 10 most popular sites globally (Burgess & Green, 2009, p. 2). YouTube provides a range of textual