“…Existing literature also believe that Islamic banks' managers can use the CARTER model (Compliance, Assurance, Reliability, Tangibility, Empathy, and Responsiveness) for understanding customers' needs, and to improve Islamic bank service and performance (Othman and Lynn, 2001;Shahril, et.al, 2004). Available data established that there can be a direct, positive, significant and strong link between the effect of service quality on product quality awareness, trust and http://journal.uinjkt.ac.id/index.php/iqtishad DOI: 10.15408/aiq.v8i2.3161 most importantly customer satisfaction/loyalty in Islamic banking (Noravida, 2015;Shiraj, et.al, 2014;Bashir, Naeem Akhter, et.al, 2011;Irwan, et.al, 2013;Rashid, et.al, 2014;Warsito, 2015;Hidayat, et.al, 2015). Customer service quality is highly significant on corporate image and highly significant on switching cost aswell (Naveed, et.al, 2014).…”