The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

Song, Hanqun; Hsu, Cheng

doi:10.1080/10548408.2013.774919

Cited by 39 publications

(27 citation statements)

References 48 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Young Chinese may be curious about the differences between cross-strait states caused by different political systems and governance, which could lead them to explore cities where a high level of urbanization reflects a diverse cultural development. Other favorite attractions for this young cohort include famous natural destinations in Taiwan, such as AliShan and Sun Moon Lake, considered "projected images of Taiwan" for most mainland Chinese (Song and Hsu 2013). However, this finding is distinct from that of Jin et al (2014), who argues that GenY tourists favor famous sights and prioritize natural scenery over cultural and heritage sites.…”

Section: Discussioncontrasting

confidence: 52%

Modelling Chinese post-90s’ tourism loyalty to the ex-rival state using the perceived value approach

Huang

2018

Tour. hosp. manag.

View full text Add to dashboard Cite

Purpose -A recent trend in tourism research involves the study of independent Chinese tourists. Yet while post-90s or Generation Z (i.e., born in the 1990s) comprises an important share of nondomestic visitors to Taiwan and other tourist destinations, this segment of the tourist population is currently under-analyzed. As a pioneering piece of research in this area, this survey attempts to understand Chinese tourists of this cohort visiting the long-divided state. Design -This research incorporates the social dimension of perceived value in the ordinarily employed perceived-value model to better understand why Chinese post-90s would like to recommend Taiwan. Methodology -This study samples Chinese students from 12 universities located in the northern, central, southern, and western regions of Taiwan. They were investigated with the selfadministered survey which is composed of five constructs, for a total of 17 questions. Structural equation modeling was employed to analyze the collected data and testify the hypotheses. Findings -The finding provides insights in the specific tourism behaviors of this cohort and how they are found distinct from their predecessors. The emotional dimension of the post-90s' tourismrelated perceived value is a strong determinant of their loyalty to Taiwan as a tourist destination. The prior-rival situation between both sides of the Taiwan Strait might signify that social dimension significantly predict their loyalty, through the mediator of satisfaction. Originality -This research provides important information for tourism businesses regarding place management and marketing strategies, enabling them to receive this new generation of Chinese customers.

show abstract

Section: Discussioncontrasting

confidence: 52%

Modelling Chinese post-90s’ tourism loyalty to the ex-rival state using the perceived value approach

Huang

2018

Tour. hosp. manag.

View full text Add to dashboard Cite

show abstract

“…Finally, Atmosphere includes luxury, exoticism, and relaxation (Beerli & Martín, 2004a, 2004b. As food and cuisine play a significant role in Asian culture, Culinary culture is considered a separate object category (Song & Hsu, 2013). So the final object categories used in this paper are: Leisure and recreation, Culture, history, and art, Culinary culture, Political and economic factors, Natural resources, General infrastructure, Tourist infrastructure, Physical environment, Atmosphere, and Social environment (Song & Hsu, 2013).…”

Section: Data Codingmentioning

confidence: 98%

“…In the tourism literature, there are no commonly agreed object categorizations, and most scholars use their own schemes. This study adopted Martín's (2004a, 2004b) categorization to measure the object category because this framework provides detailed information about destination attributes and has been used by several studies to measure destination images (Hsu & Song, 2012;Phau, Shanka, & Dhayan, 2010;Song & Hsu, 2013). As destination photographs are mainly used to communicate and build destination image, this framework was deemed appropriate for the study.…”

Section: Data Codingmentioning

confidence: 99%

“…As food and cuisine play a significant role in Asian culture, Culinary culture is considered a separate object category (Song & Hsu, 2013). So the final object categories used in this paper are: Leisure and recreation, Culture, history, and art, Culinary culture, Political and economic factors, Natural resources, General infrastructure, Tourist infrastructure, Physical environment, Atmosphere, and Social environment (Song & Hsu, 2013). The themes used for the subject classification were based on Hunter (2008Hunter ( , 2010)-namely, No people, Tourist, Host, and Tourist and host.…”

Section: Data Codingmentioning

confidence: 99%

See 1 more Smart Citation

A Visual Analysis of Destinations in Travel Magazines

Hsu¹,

Song²

2014

Journal of Travel & Tourism Marketing

Self Cite

View full text Add to dashboard Cite

This study presents a visual analysis of photographs of six destinations (Hong Kong, Macau, Japan, South Korea, Vietnam, and Taiwan) published in Chinese travel magazines. The object and subject categories, size, and providers of the photographs are content analyzed. The three most popular object categories were Culture, history, and art; Leisure and recreation; and Physical environment. The dominant subject category was No people. Multiple Correspondence Analysis showed that the different destinations correlated with diverse object and subject categories. All six destinations were portrayed differently in terms of the source and size of the photographs. These findings can be utilized by destination marketing organizations (DMOs) to devise positioning and promotion activities for implementation in the Chinese market.

show abstract

“…e) Imágenes del destino Otro campo de investigación de especial interés para los académicos es comprender las imágenes proyectadas y percibidas de los destinos turísticos. Diferentes artículos examinan la imagen de Taiwán como destino mediante diferentes aproximaciones: analizando las imá-genes en revistas de viajes y comparándolo con otros destinos (Hsu y Song, 2012); mediante el método de la libre elicitación (Lin et al, 2012); comparando la imagen percibida con la proyectada (Song y Hsu, 2013); y examinando con qué elementos se asocia la marca Taiwán entre potenciales turistas (Huang et al, 2015). Los estudios de las imágenes turísticas en destinos que no pertenecen a la zona asiática son numerosos y se han investigado diferentes Boletín de la Asociación de Geógrafos Españoles N.º 72 -2016…”

Section: D) Motivaciones Hacia Destinos Concretosunclassified

Turismo chino emisor: estado de la cuestión y agenda

Lojo¹

2016

BAGE

View full text Add to dashboard Cite

RESUMENEste artículo presenta un estado de la cuestión de la investigación acerca del turismo chino emisor y tiene como objetivos conocer qué áreas temáticas conforman la investigación sobre este fenómeno y qué lagunas de conocimiento se pueden encontrar desde una perspectiva geográfica. El texto desarrolla una revisión sistemática de 124 artículos publicados en los últimos 10 años procedentes de 16 revistas académicas. Los resultados identifican las líneas de investigación existentes, destacan que la perspectiva geografía apenas ha sido desarrollada y sugieren posibles áreas de futura investigación.Palabras clave: Turismo chino, Estado de la cuestión, revisión sistemática de la bibliografía, revistas académicas, Geografía del turismo. ABSTRACTThis paper main contribution is the offering of a systematic review of the existing literature on Chinese outbound tourism, aimed at assessing the nature and streams of research into this phenomenon and finding gaps in knowledge from the geographical perspective.

show abstract

The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

Abstract: This study presents the perceived and projected image of Taiwan

Cited by 39 publications

References 48 publications

Modelling Chinese post-90s’ tourism loyalty to the ex-rival state using the perceived value approach

Modelling Chinese post-90s’ tourism loyalty to the ex-rival state using the perceived value approach

A Visual Analysis of Destinations in Travel Magazines

Turismo chino emisor: estado de la cuestión y agenda

Contact Info

Product

Resources

About