The image of the postal company as a key attribute of the customer’s purchasing behaviour

Madleňáková, Lucia; Turská, Stanislava; Madleňák, Radovan

doi:10.1016/j.trpro.2019.07.152

Cited by 12 publications

(6 citation statements)

References 6 publications

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“…When performing the factor analysis for different age groups of employees, more than 10 answers were available for each age category. In order to perform a factor analysis, it is necessary to have a certain number of observations of each of the variables [19]. Factor analysis, by examining the interrelationships between variables, seeks to identify factors that are a reduction of the number of examined variables.…”

Section: Methodsmentioning

confidence: 99%

Globalization and its impact on employee motivation

Štalmachová

Strenitzerová

2021

SHS Web of Conf.

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Research background: The globalization affects the labour requirements. Therefore, it is important to distinguish, for example, the composition of the workforce in terms of age. The ageing population is a global problem and labour shortages in the labour market force employers to address the diversity of the age structure of their current as well as potential employees. Purpose of the article: The goal of the article is to compare the importance of motivational factors of different age groups of employees. The conclusion of the article also compares the significance of factors in terms of the age structure of employees. Methods: In the article, the method of analysis of available resources was used. Then the method of synthesis was used in finding out the connection between the resources. The sample of employees is divided into groups according to age categories. By using factor analysis, the factors affecting them are identified for each age group of employees. Primary research, as a basis for factor analysis, was carried out using a questionnaire. Findings & Value added: Motivation is one of the key elements of human resource management. It can contribute to increasing employee performance and satisfaction. It is essential to the effective functioning of each organization and achievement of strategic goals. By knowing the preferences and values of employees, the article can bring recommendations for improving the current motivation systems in organizations. This can contribute to the efficient use of employers´ money they spend on employee benefits.

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Section: Methodsmentioning

confidence: 99%

Globalization and its impact on employee motivation

Štalmachová

Strenitzerová

2021

SHS Web of Conf.

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“…Since the image was frequently perceived from various angles, cognitive and emotional appraisal influenced the recognition of a tourism destination picture [51]. This literature emphasized the corporate image [54], brand image [55], and company image [56]. Meanwhile, the airport was considered the first impression for tourists about a destination [57].…”

Section: Airport Imagementioning

confidence: 99%

The Impact of Service Orientation and Airport Service Quality on Passenger Satisfaction and Image: Evidence from Indonesia

Usman,

Azis,

Harsanto

et al. 2023

Logistics

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Background: Airport service quality and service orientation are important aspects of managing passenger satisfaction and airport image. The aim of this paper is to analyze the influence of service orientation and airport service quality on airport image through passenger satisfaction as an intervention variable. Methods: The survey was conducted on 356 passengers at the departure area and lounge. Samples were taken at five major airports in Indonesia, including Soekarno Hatta International Airport. To test the influence of exogenous variables on endogenous variables through intervening variables, a quantitative testing analysis test was carried out using the structural equation model partial least square (SEM-PLS). Result: The research results show that service orientation has a significant and positive effect on airport service quality, passenger satisfaction, and airport image. Moreover, service quality also has a positive effect on passenger satisfaction and the airport’s image. Empirically, passenger satisfaction has been proven to mediate the influence of service quality and service orientation on airport image. It has been proven that airport operators who focus on passengers through service orientation can increase passenger satisfaction and the airport’s image. Conclusions: Focusing on passengers’ needs while at the airport is an important aspect for airport operators who aim to manage their emotions, which encourages passengers to use paid services while in the waiting room. The use of this paid service will directly increase the airport’s aeronautical revenue. Future research needs to consider the influence of image on purchase intention and return to the airport.

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“…The Y axis expresses the eigenvalue. The eigenvalue represents the number of a specific factor, which tells us how much variability a given factor represents from the overall system of monitored variables (Madlenakova et. al., 2019).Factors from the largest to the smallest factor are arranged on the X-axis.…”

Section: Determination Of the Number Of Factorsmentioning

confidence: 99%

Shopping behaviour of e - commerce customers on the example of generation Z

Laitkep

Štofková

2021

SHS Web Conf.

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Research background: In today's competition markets and different types of customers, it is difficult to achieve a competitive advantage for merchants without knowing the shopping behaviour or intentions of customers. We can classify online store customers into many categories, but we have chosen a category - Generation Z. Purpose of the article: Generation Z can be generally defined as the technically most advanced generation of the entire population. This generation represents demanding customers who seek experiences and shop the mostly online. Generation Z members have relatively high ambitions regarding their careers, lives and they know exactly what, where and how they shop. The aim of this article is to present key factors influencing purchasing behaviour of Generation Z in Slovakia. Methods: Methods were used to meet the aim of the paper, to present the results of the author's primary research, processed by reducing the number of attributes influencing purchasing behavior using factor analysis. The target group of primary research respondents was born between 1997 and 2012. Findings & Value added: Purchasing behavior of the Z generation is mainly influenced by design of the website, the importance of delivery methods together with the possibility of online payment, reviews of merchants and shopping at a well-known seller. An interesting finding is Generation Z's lack of interest in a new wave of trends influencing shopping preferences through popular people on the Internet, called influencers.

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The image of the postal company as a key attribute of the customer’s purchasing behaviour

Cited by 12 publications

References 6 publications

Globalization and its impact on employee motivation

Globalization and its impact on employee motivation

The Impact of Service Orientation and Airport Service Quality on Passenger Satisfaction and Image: Evidence from Indonesia

Shopping behaviour of e - commerce customers on the example of generation Z

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