The Image of Vietnam as a Tourism Destination for Malaysian Tourists

Abstract

The main objective of this study is to finding the images of Vietnam tourism destination perceived by Malaysian tourists. The study based on replies to 599 questionnaires and the secondary data. The Structure Equation Modelling was employed to identify the relationship among the variables. The result of Confirmation Factor Analysis (CFA) shows the beneficiary images of Vietnam including of "interesting history and rich culture" "delicious cuisines and friendliness". The negative images in Vietnam consists of poor transportation, poor infrastructure and cleanliness problems that challenges to tourism Vietnam destination. The study may be interesting to destination marketers, Vietnam Government and Travel Companies, especially for those developing destinations which intend to differentiate themselves from others country.

Sustainability in the Hospitality Industry: A Social Factor Dimension

“…Thus, the hospitability industry will be sustainable. This outcome is consistent with the contemporary and earlier research (Loi & Sentosa, 2015;Castro, Armario & Ruiz 2007;and Grosspietsch, 2006). It is a well-known fact that, newspaper provides information about the measures government initiates for developing the economic health of country.…”

The fact of attracting international tourists to Vietnam (2007-2019)

“…Kết quả từ nhiều nghiên cứu khác cho thấy hình ảnh du lịch của Việt Nam đã không ngừng được cải thiện, tuy nhiên nhiều hạn chế vẫn còn tồn tại làm cho cảm nhận của khách du lịch quốc tế đối với Việt Nam chưa đạt được như kỳ vọng [20][21][22][23][24] . Trên cơ sở đó, nhiều tác giả đã đề xuất các giải pháp và chiến lược nhằm phát triển lĩnh vực du lịch của Việt Nam [25][26][27][28][29][30][31]…”