The Impact Map of the "Spor Toto Organization" in Turkish Sports

Abstract

The aim of this study is to analyze the contribution of the Spor Toto Organization Presidency to Turkish sports and sporting activities. Within the scope of the research, the level of institutional support provided by the Spor Toto Organization Presidency to sports activities is examined. The study employs SWOT analysis, one of the qualitative research methods. This analytical approach is used to systematically evaluate internal and external factors related to organizations, projects, or sectoral products. The study is limited to data from the years 2004–2017. According to the results derived from the data, the contributions of the Spor Toto Organization Presidency to Turkish sports demonstrate a significant impact across a wide spectrum, including sports financing, infrastructure development, support for amateur sports, and the organization of international events. The institution's robust financial structure is evidenced by its provision of 18.141 billion Turkish Lira to the treasury and the construction of 2,547 sports facilities during the 2004–2017 period, substantiating its effectiveness in promoting sports development. However, the lack of detailed information about its activities after 2017 highlights a transparency deficit regarding resource allocation and efficient usage, which stands out as one of the institution's weaknesses. This lack of transparency poses a risk of undermining the organization's public reputation and credibility. Additionally, economic fluctuations are perceived as a threat that could challenge the institution's financial models. Changes in government policies and legal regulations regarding betting may negatively affect the organization’s revenue streams. The politicization of sports emerges as another external threat, potentially jeopardizing the independence and reputation of the organization. The Spor Toto Organization Presidency plays an indispensable role in financing and developing Turkish sports. Nevertheless, a strategic roadmap is required to optimize its strengths and opportunities, address its weaknesses, and take proactive measures against threats.