2023
DOI: 10.20885/jielariba.vol9.iss1.art1
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The impact of 9P’s of marketing mix strategy towards the decision to purchase halal tourism services

Abstract: IntroductionHalal tourism has become one of the trends in the tourism industry, including in Indonesia. However, the research on character education-based halal tourism is still limited in number. ObjectivesThis study aims to analyze the impact of the 9P's of the Marketing Mix strategy on purchasing decisions at PT Gaido Travel & Tours, Kudus Branch, a provider of character education-based halal tourism services. MethodThis quantitative study uses convenience sampling to collect data from of 100 prospectiv… Show more

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“…Promotion is one of the variables, particularly in the marketing mix for industry in marketing products and services. Promotional activities are not only used to communicate between consumers and industry, but can also influence consumers to carry out purchasing activities that meet their needs and desire (Al Badi, 2018;Jaya et al, 2020;Karsono & Salma, 2023;Putra et al, 2020).…”
Section: Article Historymentioning
confidence: 99%
“…Promotion is one of the variables, particularly in the marketing mix for industry in marketing products and services. Promotional activities are not only used to communicate between consumers and industry, but can also influence consumers to carry out purchasing activities that meet their needs and desire (Al Badi, 2018;Jaya et al, 2020;Karsono & Salma, 2023;Putra et al, 2020).…”
Section: Article Historymentioning
confidence: 99%