The Impact of a Social Marketing Campaign on HIV and Sexually Transmissible Infection Testing Among Men Who Have Sex With Men in Australia

Wilkinson, Anna L.; Pedrana, Alisa; El-Hayek, Carol; Vella, Alyce; Asselin, Jason; Batrouney, Colin; Fairley, Christopher K.; Read, Timothy Richard; Hellard, Margaret; Stoové, Mark

doi:10.1097/olq.0000000000000380

Cited by 36 publications

(49 citation statements)

References 19 publications

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“…A substantially smaller number of people, particularly among first-time testers, accessed RAPID after seeing an advertisement on a dating app. These results highlight the importance of a strong on-line presence, but consistent with broader evidence, suggest limited value in relying on advertising through dating apps as a way to increase testing uptake [37, 38]. …”

Section: Discussionsupporting

confidence: 63%

Increasing HIV testing among hard-to-reach groups: examination of RAPID, a community-based testing service in Queensland, Australia

Mutch

Lui

Dean

et al. 2017

BMC Health Serv Res

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BackgroundThe success of ‘treatment as prevention’ (TasP) to control HIV relies on the uptake of testing across priority population groups. Innovative strategies including; rapid HIV testing (RHT) in community and outreach settings, engaging peer service providers, and not requiring disclosure of sexual history have been designed to increase access. This paper reports on the implementation of ‘RAPID’, a community-based testing program in Queensland, Australia that employs these strategies to increase access to testing.MethodsService data, including client registration forms and a satisfaction survey from all clients attending RAPID between August 2014 and July 2015 were analysed.ResultsIn 2014/2015 1,199 people attended RAPID to receive a free HIV test. The majority were urban-based gay men. 17.1% were first-time testers and 20.1% of participants were not eligible to access Medicare, Australia’s universal health care scheme.ConclusionsRAPID’s evidence-based strategies appear to facilitate access to HIV testing, particularly among those who have never tested before; however the implications for the ongoing treatment and care of people ineligible for Medicare, who test positive to HIV warrants careful consideration.Electronic supplementary materialThe online version of this article (doi:10.1186/s12913-017-2249-5) contains supplementary material, which is available to authorized users.

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Section: Discussionsupporting

confidence: 63%

Increasing HIV testing among hard-to-reach groups: examination of RAPID, a community-based testing service in Queensland, Australia

Mutch

Lui

Dean

et al. 2017

BMC Health Serv Res

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“…A summary of the article collection process is presented in the Preferred Reporting Items for Systematic Reviews and Meta‐Analyses (PRISMA) Flow Diagram in Figure . A total of 27 articles were excluded because the mean sample age was ≥30 years .…”

Section: Resultsmentioning

confidence: 99%

“…technical reports in the grey literature; non‐English peer‐reviewed publications) are not accounted for in our review. Third, because our inclusion criteria required a sample of at least 50% gbMSM under 30 years of age, studies that may have reported relevant findings about online intervention with gbMSM are excluded ; future analyses of these studies will provide important details about the experiences of older generations of gbMSM with online interventions. Nevertheless, these findings provide a key “first step” in informing both potentially effective strategies and a renewed research agenda regarding the development of evidence‐based online interventions to address HIV/STBBIs among young gbMSM.…”

Section: Discussionmentioning

confidence: 99%

Online interventions to address HIV and other sexually transmitted and blood‐borne infections among young gay, bisexual and other men who have sex with men: a systematic review

et al. 2017

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IntroductionGlobally, young gay, bisexual and other men who have sex with men (gbMSM) continue to experience disproportionately high rates of HIV and other sexually transmitted and blood‐borne infections (STBBIs). As such, there are strong public health imperatives to evaluate innovative prevention, treatment and care interventions, including online interventions. This study reviewed and assessed the status of published research (e.g. effectiveness; acceptability; differential effects across subgroups) involving online interventions that address HIV/STBBIs among young gbMSM.MethodsWe searched Medline, Embase, PsycINFO, CINAHL, and Google Scholar to identify relevant English‐language publications from inception to November 2016. Studies that assessed an online intervention regarding the prevention, care, or treatment of HIV/STBBIs were included. Studies with <50% gbMSM or with a mean age ≥30 years were excluded.ResultsOf the 3465 articles screened, 17 studies met inclusion criteria. Sixteen studies assessed interventions at the “proof‐of‐concept” phase, while one study assessed an intervention in the dissemination phase. All of the studies focused on behavioural or knowledge outcomes at the individual level (e.g. condom use, testing behaviour), and all but one reported a statistically significant effect on ≥1 primary outcomes. Twelve studies described theory‐based interventions. Twelve were conducted in the United States, with study samples focusing mainly on White, African‐American and/or Latino populations; the remaining were conducted in Hong Kong, Peru, China, and Thailand. Thirteen studies included gay and bisexual men; four studies did not assess sexual identity. Two studies reported including both HIV+ and HIV− participants, and all but one study included one or more measure of socio‐economic status. Few studies reported on the differential intervention effects by socio‐economic status, sexual identity, race or serostatus.ConclusionWhile online interventions show promise at addressing HIV/STBBI among young gbMSM, to date, little emphasis has been placed on assessing: (i) potential differential effects of interventions across subgroups of young gbMSM; (ii) effectiveness studies of interventions in the dissemination phase; and (iii) on some “key” populations of young gbMSM (e.g. those who are: transgender, from low‐income settings and/or HIV positive). Future research that unpacks the potentially distinctive experiences of particular subgroups with “real world” interventions is needed.

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“…Of 72 unique publications identified in our original search, 14 studies [18–19, 20*, 21*, 22*, 23*, 24*, 25*, 26*, 27*, 28*, 29, 30**, 31**,32*] met the inclusion criteria and were published between April 2015 and March 2017 (Table 1). Inclusion criteria included articles in English that reported data on impact of online interventions in increasing access to HIV and sexually transmitted infections (STIs) related information, reaching and engaging online key populations in HIV/STIs awareness and/or demonstrating testing and prevention services uptake.…”

Section: Online-to-offline (O2o) Modelsmentioning

confidence: 99%

“…Large-scale, time-based and hyperlocal social media based advertising, and crowdsourcing campaigns are such an example. Increasing HIV/STI testing trends among MSM pre- and post- a social marketing campaign have been reported in Australia [20*]. The 16-week ‘Tu Amigo Pepe’ campaign led to a significant and immediate impact on HIV testing rates among young Latino immigrant MSM [21*].…”

Section: Types Of O2o Models In Hiv Service Deliverymentioning

confidence: 99%

Online-to-offline models in HIV service delivery

Anand

Nitpolprasert²,

Phanuphak³

2017

Current Opinion in HIV and AIDS

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Purpose of review Half the world’s population has access to Internet and technologies, and utilization is near-ubiquitous among providers and key populations. Despite being so well connected; identifying, reaching and linking vulnerable populations to HIV clinical services remains a global challenge. This review highlights the emerging online-to-offline (O2O) models, their potential in scaling-up services, and evaluating impact, and implications for future research. Recent findings Globally, four major types of O2O models have been implemented, primarily in the West and Asia, especially among men who have sex with men (MSM) and transgender women (TG). These models have varying levels of impact in terms of reach, engagement, participation, linkage, and ability to track and monitor participants, and assess outcomes. Those integrated with offline sites enable seamless transition, dramatically reduce the O2O linkage time and demonstrate high linkage success (>73%). O2O models are ideal for at-risk, stigmatized, criminalized populations and for scaling-up biomedical prevention interventions such as pre- and post-exposure prophylaxis. Summary O2O models represent novel and powerful solutions to reverse the pandemic, and could help fill significant programmatic gaps in tracking individuals through HIV cascades. Providers, especially in resource-limited settings could choose between a variety of current approaches highlighted in this review, and employ no-cost or cost-effective technologies to transform their traditional models and leverage O2O models.

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The Impact of a Social Marketing Campaign on HIV and Sexually Transmissible Infection Testing Among Men Who Have Sex With Men in Australia

Cited by 36 publications

References 19 publications

Increasing HIV testing among hard-to-reach groups: examination of RAPID, a community-based testing service in Queensland, Australia

Increasing HIV testing among hard-to-reach groups: examination of RAPID, a community-based testing service in Queensland, Australia

Online interventions to address HIV and other sexually transmitted and blood‐borne infections among young gay, bisexual and other men who have sex with men: a systematic review

Online-to-offline models in HIV service delivery

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