The impact of age on consumer attachment to celebrities and endorsed brand attachment

Linking self‐determined needs and word of mouth to consumer e‐waste disposal behaviour: A test of basic psychological needs theory

“…As such, a growing body of research has shown that self‐determined needs satisfaction fuels consumers' intrinsic motivations. Furthermore, research has also suggested that many (if not most) products and services are purchased because of the consumer's intrinsic motivations (Gilal et al, in press; Huang, Backman, Backman, & Chang, ; Ilicic et al, ). However, Darner () suggested that most human activities (e.g., proenvironmental activities) are not fuelled by intrinsic motivations.…”

“…In the educational context, self‐determined needs satisfaction promotes teachers' motivations to use e‐learning technology (Sørebø, Halvari, Gulli, & Kristiansen, ), which in turn allow students to form stronger attachments with their professor (Jillapalli & Wilcox, ). Similarly, in the marketing and consumer behaviour context, self‐determined needs satisfaction enhances consumers' attachments to celebrities (Ilicic et al, ), brand attachment (Gilal et al, in press), and intentions to take a trip (Huang et al, ). Furthermore, Sweeney et al () showed that when consumers' self‐determined needs are satisfied, they often spread positive WOM and share their experiences with others.…”

“…Similarly, in the marketing and consumer behaviour context, selfdetermined needs satisfaction enhances consumers' attachments to celebrities (Ilicic et al, 2016), brand attachment (Gilal et al, in press), and intentions to take a trip (Huang et al, 2016). Furthermore, Sweeney et al (2014) showed that when consumers' self-determined needs are satisfied, they often spread positive WOM and share their experiences with others.…”

“…Third, the present study contributes by investigating whether the self‐determined needs satisfaction strengthens consumers' integrated motivations for e‐waste and subsequent e‐waste disposal behaviours. Finally, past studies mainly focused on the influence of needs satisfaction (Gilal et al, in press; Hsieh & Chang, ; Ilicic, Baxter, & Kulczynski, ; Thomson, ) and did not consider the consequences of needs frustration. Therefore, our study went one step ahead to use the recently developed basic psychological needs satisfaction and frustration scale and provided a more comprehensive view by examining whether self‐determined needs frustration contributes to deteriorate, weaken, and undermine integrated motivation and subsequent e‐waste disposal behaviours in Pakistan.…”

Journal of Brand Management – Year end review 2016

“…The research identifies that successful corporate brand management depends on a clear master plan, leadership, Positive affectivity as a predictor of consumers' propensity to be brand loyal (Pulligadda et al, 2016) A consumer-perceived consumer-based brand equity scale (Baalbaki and Guzmán, 2016) The impact of age on consumer attachment to celebrities and endorsed brand attachment (Ilicic et al, 2016) Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food beverage sector (Renton et al, 2016) The internal branding process and financial performance in service companies: an examination of the required steps (Tuominen et al, 2016) Country-of-origin fit: when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations? Marketing store brands and manufacturer brands: role of referent and expert power in merchandising decisions (Chimhundu, 2016) Cross-category indulgence: why do some premium brands grow during recession?…”