The Impact of Attitude and Subjective Norm on Knowledge-Sharing Behaviour Among the Non-Academic Staff: Behavioural Intention as a Mediating Variable

Abstract

The main purpose of this study is to understand the attitude of non-academic staff towards knowledge sharing. Additionally, this study investigates the potential factors that might affect knowledge sharing among the non-academic staff. This is a cross-sectional study of 467 non-academic staff from two universities in the United Arab Emirates (UAE) and India. The findings show that male participants are more involved in knowledge-sharing behaviour ([Formula: see text]) than the female participants ([Formula: see text]); participants aged 50 years and above recorded the highest knowledge-sharing behaviour ([Formula: see text]); participants with non-managerial positions appeared to be more involved in knowledge-sharing behaviour ([Formula: see text]) than those with managerial positions; and finally, the participants from Indian university reported more involvement in knowledge-sharing behaviour ([Formula: see text]) than their UAE counterparts ([Formula: see text]). The findings of the study revealed a significant relationship between attitude towards knowledge sharing, subjective norm and knowledge-sharing behaviour ([Formula: see text]). In addition, the study explored the mediating role of behavioural intentions within the previous variables. The findings stressed that management in higher education institutions needs to foster a culture of knowledge sharing to encourage non-academic staff to share knowledge.

The Mediating Role of Dynamic Leadership towards the Relationship between Knowledge-Sharing Behaviour and Innovation Performance in Higher Education

“…Past studies grounded in the TPB have yielded inconsistent results regarding the role of attitudes in influencing knowledge-sharing intention, with some showing a significant positive link (Bock et al, 2005) and others demonstrating no relationship at all (Eletter et al, 2023). Subjective norms have also had mixed results, leading scholars' calling for additional research in non-Western contexts (Razmerita et al, 2016).…”