The impact of attitude strength on the acceptance of green services

Bloemer, J.M.M.; Ruyter, Ko de

doi:10.1016/s0969-6989(01)00005-4

Cited by 8 publications

(5 citation statements)

References 29 publications

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“…A special case of this is products with improved environmental and/or ethical characteristics, referred to as “green” products hereafter (e.g., Clark, Kotchen, & Moore, ; Ginsberg & Bloom, ; Meyer, ; Schlegelmilch, Bohlen, & Diamantopoulos, ). The last three decades have witnessed a large and increasing number of “green” product introductions in practically all product areas, including food products (Tanner & Wölfing Kast, ; Thøgersen, ; Thøgersen, Haugaard, & Olesen, ), personal care products (Landolfi, ), paper products (Mobley, Painter, Untch, & Unnava, ), clothing (Meyer, ), wood products (Wagner & Hansen, ), energy products (Bang, Ellinger, Hadjimarcou, & Traichal, ; Clark, Kotchen, & Moore, ; Rowlands, Parker, & Scott, ), and even insurances (Bloemer & Ruyter, ). This trend is not limited to Western countries, but is present in emerging markets as well (e.g., Chan, ; Chan, ; Thøgersen & Zhou, In press).…”

mentioning

confidence: 99%

Consumer Decision Making Regarding a “Green” Everyday Product

Thøgersen¹,

Jørgensen²,

Sandager³

2012

Psychology and Marketing

211

136

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One of the techniques marketers use to convert low‐involvement products into high‐involvement ones is adding an important product feature. A case in point is the common practice of adding a “green” or environmentally friendly product feature to an everyday product, something which is often assumed to elevate consumer involvement in the choice of the product. However, there is a lack of research investigating whether adding such a “green” product attribute actually makes any difference to how consumers make choices. Does the way in which consumers make decisions about groceries change when both “green” and conventional alternatives are available? Does it make them deliberate more or do they just develop another, simple choice heuristic? Based on observation and follow‐up interviews of consumers at the milk counter in two supermarkets which stock both organic (a “green” attribute) and conventional milk, it is concluded that, rather than changing the way consumers make decisions when buying this type of product, the availability of a “green” alternative seems to make “green” consumers develop a new, simple choice heuristic that allows them to do their shopping as effortless and time‐efficient as consumers buying conventional products.

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mentioning

confidence: 99%

Consumer Decision Making Regarding a “Green” Everyday Product

Thøgersen¹,

Jørgensen²,

Sandager³

2012

Psychology and Marketing

211

136

View full text Add to dashboard Cite

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“…Store environment with its physical facilities along with the atmosphere in the store, pricing, Armed with a positive corporate image, dissemination of information by word of mouth can cause people who receive such information will be interested and immediately visited the store. The better the image of the store in the eyes of the consumer, the greater the Impulsive buying is done by consumers and vice versa (Bloemer and Ruyter, 2008). This is also confirmed by other studies suggest that there is a positive relationship between store image, customer satisfaction and loyalty (Bloemer and Ruyter, 2008).…”

Section: Introductionmentioning

confidence: 55%

“…The better the image of the store in the eyes of the consumer, the greater the Impulsive buying is done by consumers and vice versa (Bloemer and Ruyter, 2008). This is also confirmed by other studies suggest that there is a positive relationship between store image, customer satisfaction and loyalty (Bloemer and Ruyter, 2008). The phenomenon of the emergence of a variety of furniture retail company in Indonesia in various forms of modern stores.…”

Section: Introductionmentioning

confidence: 72%

Untitled

2019

IJBASS

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This study aims to examine the effect of service quality and corporate image on customer loyalty through customer satisfaction. The study was conducted on Informa customers in the Metropolitan Mall Bekasi with a total sample of 100 respondents. The samples in this study using techniques are accidental sampling. Data analysis using path analysis. The results showed that variable quality of service and corporate image influence on simultaneous customer loyalty. Variables affect service quality on partially customer loyalty. Affect the corporate variable image is partially customer loyalty. Variables affect partially customer satisfaction to customer loyalty. The direct effect of service quality on customer loyalty is 0.897. The influence of service quality on customer loyalty through customer satisfaction is 0.324 x 0.917=0.297. The direct effect of corporate image on customer loyalty is 0.0,541. While the influence of corporate image on customer loyalty through customer satisfaction is 0.541 x 0.917 = 0.496. In this case, the direct influence is smaller than indirect influence can interact with the image as an intervening variable.

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“…If positive, consumer attitude may increase purchase intention. Specifically, consumers' positive attitudes toward green consumption increase their intentions to purchase green products (Bloemer and De Ruyter, 2001). However, the valence of consumer attitude can change if consumers receive information that is not considered trustworthy.…”

Section: Skepticism Attitudes and Purchase Intentionmentioning

confidence: 99%

Exploring nuances of green skepticism in different economies

Silva

Filho

Yamim

et al. 2020

MIP

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Purpose The purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and consequences of skepticism. Design/methodology/approach Using a cross-country approach, with data from Brazil and France, the relationships between green skepticism and downstream consequences (e.g. intention to purchase green products) were analyzed using the partial least squares path modeling with the results of 996 questionnaires. Findings Contradicting previous research, the authors found that in France, green skepticism represents consumers’ increased green advertising elaboration, not a disbelief in companies’ claims, and it is associated with greater intentions to make green purchases. Meanwhile, in Brazil, green skepticism represents consumers’ disbelief, which is associated to consumers greater suspicion toward (and distance from) companies’ claims in such country. This study shows that the role of skepticism and the valence of its effect on green attitudes depend on market relationships. Research limitations/implications The authors promote the importance of investigating the different meanings of skepticism across countries, what can spill over on research of other marketing aspects, such as advertising elaboration. Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness. Practical implications Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness. Originality/value This research examines an underexplored debate on the role of green skepticism in different economies and demonstrates the nuances green advertising impact on both markets.

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The impact of attitude strength on the acceptance of green services

Cited by 8 publications

References 29 publications

Consumer Decision Making Regarding a “Green” Everyday Product

Consumer Decision Making Regarding a “Green” Everyday Product

Untitled

Exploring nuances of green skepticism in different economies

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