“…Numerous contributions have been written on Industry 4.0 areas; however, the majority of them focus on the technical aspects in which human factors are commonly underestimated (Bhamare et al, 2020 ; Grandi et al, 2020 ; Pacaux-Lemoine et al, 2017 ; Peruzzini et al, 2019 ; Theuer et al, 2013 ). There is an increasing concern about how human factors are barely considered in design for products and/or services and poorly addressed in manufacturing, causing complex problems with often unknown consequences across different industrial contexts: nuclear accidents (Wu et al, 2016 ), market failures in new product development (García-Magro & Soriano-Pinar, 2019 ), robotic-surgery-related adversities (Varshney & Alemzadeh, 2017 ), technological accidents during machine manipulation (Pacaux-Lemoine et al, 2017 ), and interaction issues among humans and smart systems (Jung et al, 2017 ; Rogers et al, 2019 ; Streitz, 2019 ).…”