2023
DOI: 10.1016/j.jretconser.2023.103387
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The impact of blockchain technology on the online purchase behavior of green agricultural products

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Cited by 34 publications
(13 citation statements)
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“…For example, AI-powered service chatbots help brands to effectively connect with customers in the digital marketing era (Lee and Li, 2023). Blockchain technology can effectively reduce information asymmetry among stakeholders, IJRDM 52,4 enhance consumer trust and promote online consumption (Liu et al, 2023). Retail giants such as Amazon and Walmart seeking technological solutions, such as drone delivery, to improve their delivery services (Sham et al, 2023).…”
Section: Digital Transformationmentioning
confidence: 99%
See 1 more Smart Citation
“…For example, AI-powered service chatbots help brands to effectively connect with customers in the digital marketing era (Lee and Li, 2023). Blockchain technology can effectively reduce information asymmetry among stakeholders, IJRDM 52,4 enhance consumer trust and promote online consumption (Liu et al, 2023). Retail giants such as Amazon and Walmart seeking technological solutions, such as drone delivery, to improve their delivery services (Sham et al, 2023).…”
Section: Digital Transformationmentioning
confidence: 99%
“…For example, AI-powered service chatbots help brands to effectively connect with customers in the digital marketing era (Lee and Li, 2023). Blockchain technology can effectively reduce information asymmetry among stakeholders, enhance consumer trust and promote online consumption (Liu et al. , 2023).…”
Section: Thematic Analysis and Research Agendamentioning
confidence: 99%
“…The platform will incorporate blockchain technology to tackle issues in green supply chain management, including information asymmetry, opacity, counterfeiting, and unethical practices. This will improve consumer trust and promote demand ( Liu et al, 2023 ). In order to enhance consumer trust in green products, some platforms choose to use blockchain technology to establish a reliable traceability system for these products.…”
Section: Problem Descriptionmentioning
confidence: 99%
“…Information asymmetry, information opacity, counterfeiting, and selling of fake products are some of the prominent problems that are hindering the development of green supply chains. This is commonly known as the “lemon effect,” which is significantly slowing down the progress of these supply chains ( Dutta et al, 2020 ; Liu et al, 2023 ). With the advent of blockchain technology, the longstanding issues of trust can now be effectively addressed.…”
Section: Introductionmentioning
confidence: 99%
“…Another area where blockchain technology can be further developed is interoperability. Currently, there are several blockchain networks that operate independently of each other, which limits their usefulness in cross-border applications [28]. To address this challenge, researchers are exploring various solutions such as atomic swaps, cross-chain communication protocols, and interoperability standards.…”
Section: A Potential For Further Development and Innovationmentioning
confidence: 99%