The Impact of Brand Identity in Dance Sports Education on Brand Loyalty and Intention to Purchase

Du, Yumin; 조교수, 원광대학교; Lee, Jaebo; Choo, Jongho; Song, Jihua

doi:10.46669/kss.2021.19.2.008

The Korea Journal of Sport

2021

DOI: 10.46669/kss.2021.19.2.008

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The Impact of Brand Identity in Dance Sports Education on Brand Loyalty and Intention to Purchase

Yumin Du¹,

원광대학교 조교수²,

Jaebo Lee³

et al.

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The Impact of Brand Identity in Dance Sports Education on Brand Loyalty and Intention to Purchase

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