June 29-30, 2017 London (UK) Back CABES-17, RTSET-17, SHSS-17, BELIS-17 2017
DOI: 10.15242/dirpub.dirh0617016
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The Impact of Brand Loyalty on Buying Behavior of Consumers: an Examination of Consumer Electronics

Abstract: The attempt of this study is to examine the impact of the brand loyalty generates on

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