This year marks the 10th anniversary of Choosing Wisely, a partnership between the ABIM Foundation and specialty societies designed to promote clinician-patient conversations about frequently performed tests and treatments that might do more harm than good. The campaign was inspired by 2 developments. First, in 2010, medical ethicist Howard Brody called on medical societies to identify 5 overused tests and treatments in their specialties. 1 Second, the National Physicians Alliance, through an ABIM Foundation grant, piloted developing such lists for internal medicine, family practice, and pediatrics. 2 In 2012, the ABIM Foundation joined with 9 physician societies to announce 45 clinical recommendations that discouraged unnecessary care. The campaign now includes more than 80 clinical partners and more than 600 recommendations. 3 It has also generated commentary-and some criticism-across journals and the news media, with more than 10 000 stories and citations. In the spirit of the campaign's focus on 5 things that clinicians and patients should question, we offer 5 takeaways from this decade-long effort and thoughts on next steps.
Lessons From the Past Decade Physician Professionalism and Leadership Changed How We Think About OveruseWhen Choosing Wisely began, many people in the US unquestioningly believed that "more care is better" and sometimes suspected that physicians were ignoring their patients' interests if they did not order a particular test or prescribe a certain medicine. Enlisting physicians as trusted advisers was essential to persuading the public that overuse could threaten their health and that more is not always better. Although many physicians remained unaware of the campaign, the engagement of the profession's leaders and their emphasis on the harms of unnecessary care changed the tone of the discussion and increased the issue's profile. For example, 34 articles were published in 2012 on the topics of low-value care and medical overuse in peer-reviewed English-language journals; in 2021, that number was 674.Consistent with the strategy of advancing professionalism, the campaign gave substantial autonomy to the societies engaging in the campaign, leading some to criticize Choosing Wisely for recommendations that lacked effect. 4 But societies took ownership, using their experience in guideline development to lead a vital effort to promote appropriate care.
Choosing Wisely Increased the Frequency of Conversations About OveruseMany physicians report Choosing Wisely conversations occurring regularly. Multiple journals, including the Journal of Hospital Medicine and JAMA Internal Medicine, feature sections on Choosing Wisely and/or overuse. Specialty society meetings offer tracks on overuse and their Choosing Wisely recommendations. These conversations also occur in medical education and training, with the STARS (Students and Trainees Advocating for Resource Stewardship) program from the nonprofit organization Costs of Care focusing on developing curriculum and awareness. So the campaign has focused ...