The Impact of Collaborative Design on New Product Development: An Empirical Study of B2B E-Commerce Project in Taiwan

Abstract

Collaborative design provides a strategic and operational means for the achievement of organisational competitiveness. The information technology (IT) industry in Taiwan can be seen as a progressive industry with some ongoing important developments. The main objective of this research is to study the impact of collaborative design on new product development by B2B e-commerce project in IT industry. A cross-case analysis of the themes relating to the research purpose was conducted. The insight of these questions is generated through multiple case studies. The cross-case analysis was adopted coding for patterns and relationships among the data using a qualitative analysis software tool –Nvivo. The results present the key factors in term of collaboration issues by e-supply chain integration perspective. Such findings underscore the importance of recognising collaborative design on new product development.