“…The effects of the CCT programs are well studied and the literature is ample, yet sometimes inconclusive 2 . Most studies and meta-studies assess the cost-effectiveness of CCT programs (Caldés et al, 2010;Cecchini & Atuesta, 2017;Dávila Lárraga, 2016;Izquierdo et al, 2018), their direct impact on poverty reduction, the indirect impact on poverty prevention (Amarante & Brun, 2016;Araújo et al, 2017;Molina-Milan et al, 2016;Yaschine & Orozco, 2010), and the labour market prospects of beneficiaries (de Brauw et al, 2015;Del Boca et al, 2021;Gerard et al, 2021;López Mourelo & Escudero, 2016;Nazareno & de Castro Galvao, 2023). What they usually ignore are the rules and norms -important from the institutional perspective 3 -that affect the behaviour of participants as well as non-participants and influence their attitudes towards work, childcare, social responsibility, etc.…”