“…In fact, this apparent disjunction, I argue, helps to ensure the ideological and organizational viability of the church. At the same time, compared to most contemporary Western settings, where exit from a church, or from organized religion in general, is a widely available and practiced option for church members who disagree with their leadership (Chou, ; Gooren, ), in predominantly rural sub‐Saharan settings, such as the one examined here, this option is socially more costly (Agadjanian, ). As a result, in such settings, negotiation, rather than exit, is a more common strategy to deal with discordant views and preferences, which, in turn, further increases the fluidity of religious norms and elasticity in their application.…”