The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

Hong, Ilyoo Barry; HwiHyung, cho

doi:10.1016/j.ijinfomgt.2011.02.001

Cited by 482 publications

(359 citation statements)

References 54 publications

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“…For example, Verhagen et al (2006) revealed a significant direct effect of seller trust on people"s attitude towards purchasing on C2C online marketplaces; however, Hong et al (2011) found that consumer behavior is largely determined by a trustworthy platform and not seller trust on B2C electronic markets. Accordingly, we draw the conclusion that the implications of intermediary trust and provider trust are influenced by the underlying relationship framework [45].…”

Section: Trustmentioning

confidence: 97%

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The Implications of Trust in the Sharing Economy: An Empirical Analysis of Uber

Mittendorf¹

2017

Proceedings of the Annual Hawaii International Conference on System Sciences

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Section: Trustmentioning

confidence: 97%

“…We base our assumption on existing literature that argues that trust in users of an online platform is established by trusting the underlying platform [23,48,51]. For example, Pavlou and Gefen (2002) argue that a trustworthy intermediary helps to build buyer"s trust in a community of sellers, while reducing perceived risk.…”

Section: H1mentioning

confidence: 99%

The Implications of Trust in the Sharing Economy: An Empirical Analysis of Uber

Mittendorf¹

2017

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…Due to the risk of purchasing a product online from an unfamiliar vendor, e-trust remains a critical issue in an electronic transaction [29]. Hong and Cho (2011) stipulated that one of the main roles of intermediary in e-marketplace is to convince and appeal consumers into a risk-free e-commerce environment [29]. As Pennanen et al argued, consumer trust and e-trust could be interchangeably used in the literature [30].…”

Section: Hypothesis 10 (H10)mentioning

confidence: 99%

The Sustainable Role of the E-Trust in the B2C E-Commerce of Vietnam

Choi

Mai

2018

Sustainability

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Vietnam, as a new emerging market, especially in e-business, has been promoting its emerging e-commerce market in Southeast Asia using aggressive players such as Lazada. Nonetheless, Vietnam has strong cultural background of risk-averse attitudes, like other developing countries, thereby deferring sustainable transformation into the e-business revolution. Therefore, it is necessary to examine the factors leading to the sustainable performance of e-commerce businesses, because highly risk-avert attitudes still cause many problems due to low levels of trust. In this perspective of trust, this research may contribute to promoting Vietnamese online shopping trends and suggesting ways for sustainable business to achieve success in B2C e-commerce. The purpose of this research is to examine whether or not the characteristics of e-service quality (usefulness, convenience, security, responsiveness, and assurance) have a positive influence on customer loyalty, one of the sustainable success factors in this growing e-commerce industry in Asian markets. Using questionnaires and structural equation modelling, we concluded that it is crucial to promote e-trust as a vital element, because it lacks, in the short-run, an initial e-trust.

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“…Research results also indicate that individualism is the only culture dimension to have a significant effect on purchase intention (Moon et al, 2008). On the other hand, Hong and Cho (2011) highlight attitudinal loyalty as an important determinant of purchase intentions in B2C e-marketplaces.…”

Section: Literature Reviewmentioning

confidence: 76%