The impact of consumers' sustainable electronic-word-of-mouth in purchasing sustainable mobility: An analysis from online review comments of e-commerce

Ahn, Hyeongjin; Park, Eunil

doi:10.1016/j.rtbm.2023.101086

Cited by 4 publications

(1 citation statement)

References 64 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Skill gaps in data analysis also pose a challenge for businesses, as they may lack the expertise and resources needed to analyze large volumes of data effectively. Skilled data analysts and scientists are important for deriving actionable insights from data, developing predictive models, and optimizing marketing strategies based on data-driven insights (Huwaida et al, 2024); (Ahn & Park, 2024); (Esmeli et al, 2022).…”

Section: Challenges and Limitations Of Data-driven Approachesmentioning

confidence: 99%

Unlocking the Power of Data: Effective Data-Driven Marketing Strategies to Engage Millennial Consumers

Rolando,

Mulyono

2024

Transekonomika

View full text Add to dashboard Cite

As the marketing landscape continues to evolve, data-driven strategies have emerged as a critical component in effectively reaching and engaging with the millennial consumer demographic. In the age of big data, data driven marketing has become a powerful tool for businesses seeking to gain a competitive edge and optimise customer engagement. This paper provides a comprehensive literature review on effective data-driven marketing strategies to reach millennial consumers. It explores the use of big data and social relationship maps to identify key influencers and leverage their reach for exponential information dissemination. Additionally, the review examines various approaches and tactics for engaging with millennial consumers using data-driven techniques. Key findings suggest that effective data-driven marketing strategies can significantly enhance consumer engagement, brand loyalty, and overall marketing effectiveness. The paper aims to provide insights and understanding of the current research and best practices in data-driven marketing strategies for targeting the millennial demographic.

show abstract

Section: Challenges and Limitations Of Data-driven Approachesmentioning

confidence: 99%