2023
DOI: 10.1016/j.heliyon.2023.e16371
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The impact of corporate digital strategic orientation on innovation output

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Cited by 8 publications
(4 citation statements)
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“…Due to accelerated worldwide integrated processes, external surrounding of organizations has become more dynamic and complex. Hence, organizations are required to progress and survive in intense market competitiveness through generating innovation (Fan et al, 2023).…”
Section: Innovation and Innovation Performancementioning
confidence: 99%
See 1 more Smart Citation
“…Due to accelerated worldwide integrated processes, external surrounding of organizations has become more dynamic and complex. Hence, organizations are required to progress and survive in intense market competitiveness through generating innovation (Fan et al, 2023).…”
Section: Innovation and Innovation Performancementioning
confidence: 99%
“…Innovation (INN) also refers to adopting, generating, or incorporating a novel conception in services or goods, managerial methods, or work processes (Niyi Anifowose et al, 2022). For a longer duration, Innovation has been identified as a crucial determining factor for sustainable growth and competiveness in a business (Fan, Zhao, Zhang, Wang, & Shao, 2023). United Nations (UN) SDG 9 focuses on fostering innovation in entire sectors of the economy.…”
Section: Introductionmentioning
confidence: 99%
“…First, it highlights that becoming a super app is not an innate characteristic of digital platforms but rather an outcome of a series of strategic decisions. Therefore, digital platforms should engage in long-term planning and carefully assess their potential to adopt a super app strategy, taking into account their available internal resources [39], innovation and change capabilities [75], and competitive landscape [76]. Long-term planning includes foresight practices such as scenario planning to anticipate uncertain futures [77].…”
Section: Managerial Implicationsmentioning
confidence: 99%
“…Third, the insights gleaned from these growth strategies not only inform a digital platform's own journey towards becoming a super app but also provide valuable guidance for recognizing the potential trajectories of competitors. By closely analyzing the development stages and strategic decisions of competitors [75], digital platforms can gain a clearer understanding of which of them are likely to evolve into super apps themselves. This understanding is crucial for proactive strategic adjustments.…”
Section: Managerial Implicationsmentioning
confidence: 99%