“…Several studies examined the factors predicting CSR decoupling including institutional environment (e.g., Luo et al, 2017; Marquis et al, 2016; Marquis & Qian, 2014; Tashman et al, 2019), executive characteristics (Sauerwald & Su, 2019), and other factors. With few exceptions (Wang et al 2022; Lee & Yang, 2022), the behavioral consequences of CSP on CSR decoupling are rarely discussed. Moreover, numerous studies examine CSR's impact on firms' outcomes, including competitive advantage (Greening & Turban, 2000), corporate financial performance (see a review: Orlitzky et al, 2003), attractiveness to investors (Graves & Waddock, 1994) and systematic risk (Albuquerque et al, 2019), but very few analyze the effect of attainment discrepancy in CSP.…”