The impact of corporate social responsibility on competitiveness of Polish enterprises

Abstract

Corporate social responisibility is a conception of management which is more and more popular among Polish enterprises. The idea of CSR includes many areas in the field of current activities of the company. The main areas of CSR are: local and business environment, ecology and human resource management. It is obvious that Corporate Social Responsibility can brings plenty of benefits to enterprises. It can help to build enterprises' competitiveness. What is more, CSR improves the image and reputation of companies. The first part of the article includes a definition of CSR and presents the usage of CSR in Polish enterprises. Moreover, the paper is a theoretical analyze which shows CSR influence on companies' competitiveness.