2017
DOI: 10.1024/1421-0185/a000187
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The Impact of Cosmetic Surgery Advertising on Swiss Women’s Body Image and Attitudes Toward Cosmetic Surgery

Abstract: Citation: Ashikali, E.-M., Dittmar, H. & Ayers, S. (2017). The impact of cosmetic surgery advertising on Swiss women's body image and attitudes toward cosmetic surgery. Swiss Journal of Psychology, 76(1), pp. 13-21. doi: 10.1024/1421-0185/a000187 This is the accepted version of the paper.This version of the publication may differ from the final published version. showed that exposure to such advertising led to more negative body image and attitudes towards surgery in women living in the UK (Ashikali, Dittma… Show more

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Cited by 8 publications
(5 citation statements)
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“…Other studies also found that media exposure positively influenced women's acceptance of cosmetic surgery (e.g. Ashikali et al 2017a;Ashikali et al 2017b;Slevec and Tiggemann 2010).…”
Section: Measuring Acceptance Of Cosmetic Surgerymentioning
confidence: 93%
“…Other studies also found that media exposure positively influenced women's acceptance of cosmetic surgery (e.g. Ashikali et al 2017a;Ashikali et al 2017b;Slevec and Tiggemann 2010).…”
Section: Measuring Acceptance Of Cosmetic Surgerymentioning
confidence: 93%
“…Arab et al have further enumerated that the underlying motive behind seeking aesthetic consultation among women was the pressure they experienced from social media and peers rather than their desire to change their appearance. Ashikali et al reported similar findings to Arab et al, where they stated that making advertisements for cosmetic surgeries contributed toward both self-discrepancy and deciding to undergo aesthetic surgeries [14]. Likewise, Walker et al showed in their work that their female participants who used social media at high frequencies had a significantly higher tendency to desire cosmetic surgeries [12].…”
Section: Discussionmentioning
confidence: 59%
“…Despite the possibility that people consciously reject the importance of influence of other people, negative comments about someone's physical appearance may be interpreted as subconscious pressure, thus causing dissatisfaction and low self-esteem [8]. Furthermore, imposed social standards and ideals of physical appearance that are broadcasted through media, especially by fashion and aesthetic industry advertisements, have huge influence on our own body image perception, and may become internalized standards for understanding the importance of physical appearance [11,21]. Additionally, as the popularity of aesthetic procedures grows, so does the media attention and general social acceptance of cosmetic procedures -therefore, the general interest for aesthetic procedures also grows.…”
Section: Discussionmentioning
confidence: 99%
“…Despite that, not all people who are dissatisfied with their physical appearance choose to undertake medical aesthetic procedures. Factors that have so far been associated with the decision to undertake aesthetic medical procedures include intrapersonal factors such as unsatisfaction with personal appearance, appearance orientation, social factors -internalization of sociocultural messages, appearance conversations with peers, and pressure from the media for striving towards the physical appearance ideals [9,10,11]. Moreover, it was also found that positive experience with aesthetic procedures of people that are in close social proximity to a person (e.g.…”
Section: Acceptance Of Cosmetic Proceduresmentioning
confidence: 99%